Detroit Liquid Ventures Sponsors 100th Bayview Mackinac Race

DLV launching Century Sail Ale, a low-carb “boat beer” to commemorate the historic event!

When the much anticipated 100^th Bayview Mackinac Race set sail in July, Detroit Liquid Ventures was along for the ride. The full-service Detroit-based beverage company is not only the Official Beer Sponsor of the race, but also released Century Sail Ale, a commemorative low-alcohol, low-carb brew to keep captain and crew hydrated, or for their finish line celebration.

“I’m especially proud to support the 100^th annual Bayview Mackinac Race – it’s an iconic event that’s an important part of Detroit’s past, present and future – it’s Pure Michigan all the way,” said Mark Rieth, Detroit Liquid Ventures president. “Our full line of crisp, refreshing craft and non-alcoholic beers and natural energy drinks are a perfect complement to a glorious day spent racing on the Great Lakes, with the wind in your sail and, hopefully, blue skies above.”

Century Sail Ale is DLV’s exclusive new citrus blond “boat beer” featuring just 3.9 abv and low carbs. “Century Sail Ale, like our N.A. beers, delivers the full beer flavor profile with no, or low, alcohol. They are ideal for a day in the sun, sailing, golfing, or anytime you thirst for a beer but want to stay fresh and hydrated,” Reith said.

The Bayview Mackinac Race began in 1925 with less than a dozen boats (and only three that crossed the finish line). In the 99 years since, it’s become a marquee event for sailors and is the world’s longest continuously run long-distance freshwater yacht race. The 100^th iteration promises to be the best yet.

Century Sail Ale is the latest brewed-in-Detroit beer from Detroit Liquid Ventures. In May, DLV released Arsenal of Democracy, a Detroit-style lager meant to celebrate Detroit’s herculean efforts in World War II. DLV previously introduced a line of Irish style ales, including Old Head Red, Old Head Milk Chocolate Stout and Old Head Extra Pale Ale. DLV’s FÜL Beverages offers non-alcoholic beers and natural sports drinks that are designed as a smarter alternative to quench any thirst at any time, while at the same time giving your body exactly what it needs to relax, recover or simply enjoy.

“I sometimes wish I could go back in time to the 1850’s when Detroit was the brewing capital of America, or to the 1940’s when Detroit men and women were laboring to turn the tide in WWII, or to 1925 when the inaugural Bayview to Mackinac race set sail,” said Rieth. “I can’t do that, but I can pay homage to those great Detroit moments, and many more like them, by brewing exceptional beverages that celebrate our Detroit past with a contemporary twist. I’d like to think those 1925 racers would like what they see, and taste, at this year’s event.” 

About Detroit Liquid Ventures:

Detroit Liquid Ventures, the full-service beverage company founded by Mark Rieth who previously founded and owned Atwater Brewery, is committed to locally produced, high-quality craft beer, spirits, ready-to-drink cocktails, ciders, wines and non-alcoholic beverages. DLV produces Arensal of Democracy and the Old Head Irish style ales. It also owns and operates Lansing Brewing Company and FÜL Beverage, a line of naturally flavored award-winning non-alcoholic beers and sports drink alternatives.