CLEVELAND – Great Lakes Brewing Co. (GLBC) introduces Cold Rush Premium Light Lager. Cold Rush is GLBC’s first packaged light lager, a crafted yet crushable brew at 4.0% alcohol by volume (ABV), 100 calories, and 6 grams carbs.
Cold Rush debuts mid-August in 12-Pack 12 oz. Cans, exclusively in Northeast Ohio. It also appears throughout GLBC’s footprint in the Fall Edition of the brewery’s Gimme Five! Variety Pack, with Midwest IPA, Edmund Fitzgerald Porter, Cran Orange Wheat, and the new-look (same-taste) Dortmunder Gold Lager.
Cold Rush Premium Light Lager presents a fresh opportunity for GLBC to reach new drinkers. “Cold Rush rounds out our portfolio,” notes Interim Co-CEO Chris Brown. “A $14.99 light lager 12-Pack helps us earn retail space beyond craft and creates an accessible entry to our brand for new drinkers. Now we cover the whole spectrum from the domestic drinker to the fruit-forward fans, to double IPA and barrel aged lovers.”
Cold Rush’s silver and blue packaging evokes cool refreshment, and the GLBC name appears as a mark of quality. “Lagers are riding a wave of popularity, and we’ve been a lager brewery from day one. As an independent brewery built on award-winning lagers it was important to include the Great Lakes name. The can is an homage to retro light lagers of the past, with a clean modern look to stand out in the super premium section,” said Brown.
Cold Rush Premium Light Lager releases in 12-Pack Cans in the GLBC gift shop on August 9 prior to its mid-August Northeast Ohio market debut.
Cold Rush Patio Party August 14:
Great Lakes Brewing Co. will host a free public Cold Rush Patio Party at their Ohio City brewpub on Wednesday, August 14 from 2PM – 8PM, debuting Cold Rush before its wider release. The event will feature Cold Rush and food specials, a DJ, giveaways, backyard games, a charity dunk tank, Guardians game shuttle service, and more. Full details at greatlakesbrewing.com/events/cold-rush-patio-party
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About Great Lakes Brewing Co.: Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is independent and employee-owned and serves 16 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious® Double IPA, Midwest IPA, Dortmunder Gold® Lager, and a robust selection of seasonal and limited release offerings. Learn more at greatlakesbrewing.com.
Cold Rush debuts mid-August in 12-Pack 12 oz. Cans, exclusively in Northeast Ohio. It also appears throughout GLBC’s footprint in the Fall Edition of the brewery’s Gimme Five! Variety Pack, with Midwest IPA, Edmund Fitzgerald Porter, Cran Orange Wheat, and the new-look (same-taste) Dortmunder Gold Lager.
Cold Rush Premium Light Lager presents a fresh opportunity for GLBC to reach new drinkers. “Cold Rush rounds out our portfolio,” notes Interim Co-CEO Chris Brown. “A $14.99 light lager 12-Pack helps us earn retail space beyond craft and creates an accessible entry to our brand for new drinkers. Now we cover the whole spectrum from the domestic drinker to the fruit-forward fans, to double IPA and barrel aged lovers.”
Cold Rush’s silver and blue packaging evokes cool refreshment, and the GLBC name appears as a mark of quality. “Lagers are riding a wave of popularity, and we’ve been a lager brewery from day one. As an independent brewery built on award-winning lagers it was important to include the Great Lakes name. The can is an homage to retro light lagers of the past, with a clean modern look to stand out in the super premium section,” said Brown.
Cold Rush Premium Light Lager releases in 12-Pack Cans in the GLBC gift shop on August 9 prior to its mid-August Northeast Ohio market debut.
Cold Rush Patio Party August 14:
Great Lakes Brewing Co. will host a free public Cold Rush Patio Party at their Ohio City brewpub on Wednesday, August 14 from 2PM – 8PM, debuting Cold Rush before its wider release. The event will feature Cold Rush and food specials, a DJ, giveaways, backyard games, a charity dunk tank, Guardians game shuttle service, and more. Full details at greatlakesbrewing.com/events/cold-rush-patio-party
###
About Great Lakes Brewing Co.: Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is independent and employee-owned and serves 16 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious® Double IPA, Midwest IPA, Dortmunder Gold® Lager, and a robust selection of seasonal and limited release offerings. Learn more at greatlakesbrewing.com.
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