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BrewboundPress Releases

Batson River Brewing Expands Distribution to Hannaford Supermarkets throughout Maine

info_outline PRESS RELEASE posted by Batson River Brewing & Distilling

May. 24, 2024 at 9:20 am

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WELLS, Maine-- Batson River Brewing & Distilling, an independent Maine craft brewery, announced they will begin distributing their lineup of craft beers to Hannaford supermarkets throughout Maine. The initial rollout includes their core beers in the popular 4-pack of 16oz cans configurations and will include Loon Call Pilsner, Easternmost NEIPA, Cryoscape Cold IPA.

Sales Manager Justin Sharkey remarked on the expansion: "We've seen a significant increase in demand for our beers. In addition to our independent retail partners, this new distribution ensures that our products are conveniently available throughout the state. Hannaford has been an excellent partner, and their extensive reach is a win-win for us and our passionate customers."

Distribution began in early May, with 20 Maine locations already stocking products and more stores receiving shipments every week. Availability and quantities will vary by store.

About Hannaford

Hannaford is a supermarket chain based in Scarborough, Maine. Hannaford operates more than 180 stores throughout ME, NH, MA, VT and NY. They partner with over 800 local companies and farmers to offer quality products in our stores. 

About Batson River Brewing & Distilling

An independent Maine brewery founded in 2018. Our beers capture Maine’s southern coast, where the Batson River winds from the farm to marshlands to the shore. Everything we craft pays tribute to this incredible community and connects us to the great state we call home. We currently operate four brewpub restaurants in Portland, Wells, Kennebunk, and Biddeford.

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