Dale's Releases Limited-Edition Denim Packs

LONGMONT, Colo.--This Summer, Oskar Blues Brewery, renowned for its iconic Dale’s Pale Ale – the original craft beer in a can – will debut limited edition 15-packs of Dale’s Pale Ale and Dale’s Light Lager in classic denim wrapped cases. Denim Dale’s is inspired by the most iconic American wardrobe staple and its no-nonsense, rugged reliability. Like your favorite pair of jeans, Dale’s offers tried & true craft beers that fit just about any summer drinking occasion.

Available nationwide from Memorial Day through Labor Day, 15-packs of Dale’s Pale Ale will be outfitted in classic blue denim and Dale’s Light Lager will sport acid-washed white denim. Beyond the beer’s limited-edition summer packaging, the brewery has also designed a full range of Denim Dale’s merchandise including Dale’s patches, jorts, denim koozies and denim-wrapped coolers. Dale’s has also developed a high quality custom jean jacket with pockets that can hold up to 15 cans of beer. Merchandise will be sold online and in the Oskar Blues taprooms in North Carolina and Colorado while supplies last.

“When we first put Dale’s Pale Ale into a can, it shook up the entire industry,” says Aaron Baker, Oskar Blues Senior Marketing Manager. “Today, the Dale's lineup has expanded to offer a range of beers including the incredibly versatile Dale’s Light Lager that fits any occasion. . Similarly – if you asked anyone on the street about their favorite, most useful piece of clothing, there’s a damn good chance it’s made out of denim – especially in the USA,” Baker continues. “It can be altered to express anyone’s individuality – from cowboys to skater punks. It’s a freak flag you wear. And it only improves the more you use and adapt it. It’s exactly the feeling we hope people get when they are drinking Dale’s.”

In 2023, Dale’s Pale Ale (6.5% ABV) rebranded to put the Dale’s name front-and-center, and also introduced Dale’s Light Lager (4.20% ABV) and Dale’s Double IPA (9% ABV). The rebrand is part of the Seize the Dale’s campaign, encouraging customers to unapologetically live in the moment. Denim Dale’s is a limited-run continuation of this campaign, grabbing a chance to celebrate both Dale’s and denim as true blue, reliable all-American classics.

For more information including where to purchase Denim Dale’s and the rest of the Dale’s and Oskar Blues lineup, follow along on Instagram, @drinkdales.