Beyond The Agency Secures Cierto Tequila, SipTequila.com, Catalyst Spirits, Almave, and others as Agency of Record

For Immediate Release

Miami, FL (May 9, 2024) — Beyond the Agency (BTA), a digital marketing and e-commerce agency, has recently become the Agency of Record for innovative craft spirit brands, including Cierto Tequila, SipTequila.com, Licor43, Zamora Company, Howler Head founded by UFC’s Dana White, and Almave by famed Formula One driver, Lewis Hamilton. The agency is responsible for launching, scaling, and optimizing brands with digital and e-commerce services. 

Philipp Klumpp, Founder and Lead Strategist at Beyond The Agency says, “We started BTA to disrupt the way that spirits brands interact with their consumers. The agency is now writing the playbook for DTC; delivering high ROI, from awareness to purchase and trade advocacy. Our team is excited to be working with clients such as Cierto Tequila, Almave, Howler Head and taking on additional clients who are ready to do things differently.”

Founded in 2017, Beyond The Agency develops brands within the framework of its performance marketing and brand strategy arm, Spitball Advertising. The company also helps brands navigate the three-tier compliance system with an e-commerce solution called BarGeeks. 

“BTA is our secret weapon and the digital marketing antidote we trust to succeed with full-funnel, performance marketing for our brand,” says Cierto Tequila’s Chief Growth Officer, Jim Ruane. “In just a few short months, BTA's extraordinarily hands-on approach has significantly upskilled our team and helped to create an efficient e-commerce machine that has already placed Cierto into the top tier of online spirits sales. Their big-picture strategic thinking, nimble execution, and performance accountability make them an invaluable partner on Cierto's journey towards becoming a top player in the luxury tequila space.”

Beyond The Agency has carved a niche in the spirit industry through work with legendary brands, including Don Papa Rum, Rémy Martin, Catalyst Spirits, and Seedlip Non-Alcoholic Spirits. The agency continues to deliver results for clients such as: 

• Increased SipTequila.com’s last quarter and holiday revenue by 70 percent
• Grew Almave’s Customer Conversion Rate to 4 percentage points above the industry average
• Grew Licor 43’s e-commerce  sales by 200 percent which decreased their cost-per-purchase by 50 percent

ABOUT BEYOND THE AGENCY 

Beyond The Agency is a full-service e-commerce agency that competes to drive the best results for brands that want to scale their online retail business and brand.  

The agency focuses on developing a cohesive omnichannel customer journey and ensuring that all brand channels work in unison. Services include Paid Media Strategy and Management, Brand + Growth Planning, Performance Content Marketing, Customer Relationship Management (CRM), e-commerce Website Design and Development, Landing Pages, and Organic Social Media Strategy and Management.

ABOUT BAR GEEKS

Bar Geeks is a three-tier compliance e-commerce solution that provides shipping services for adult beverage products to 39 states.