Beverage Innovator L.A. Libations adds CTI's innovative consumer-engaging chromatic technologies to its strategic portfolio of partners to help established and emerging beverage brand owners differentiate their brands through packaging innovation.
For over 16 years, CTI's color-changing temperature-activated (thermochromic) technology has transformed Coors Light's iconic mountain on its packaging blue when the beer is as cold as the Rockies. This is probably the "best-known unknown" consumer engagement example showcasing what CTI's proprietary chromatic technologies can generate: On any packaging substrate and highly customizable to the specific needs of any brand owner.
"This is the best-kept secret in beverage and food packaging innovation, and I am blown away by the technology that Lyle Small, CTI's founder, and his team have created. Their patented technologies can unlock breakthrough innovation and differentiation in beverage and food brands. L.A. Libations is uniquely positioned to bring this secret to bigger life with our strategic partners, retailers, our own brands, and the entire CPG industry." Says Danny Stepper, Co-Founder and CEO of L.A. Libations.
Beyond Molson Coors, various other beverage and food brand-owners have trusted CTI to help engage consumers pre-, during- and post consumption, increase consumers' purchase intent, and ultimately lift sales: ABInBev, Constellation, Coca-Cola, Prime Hydration drinks, General Mills, Hershey's and Mondelez among many others.
"L.A. Libations is the ideal partner to help us shine a light on the breakthrough innovative and differentiating power CTI has been delivering for brands. As we approach a key moment in our company history by changing gears and scaling globally, Danny, Dino and the L.A. Libations team, with their position in the marketplace, are the ideal strategic investor and partner for CTI. “Says Daniel Wachter, CEO of CTI.
About L.A. Libations
L.A. Libations is a next generation beverage creator, incubator and accelerator. L.A. Libations has established itself as a best-in-class entrepreneurial beverage company by forging industry successes, enjoying investment events, and prized brand exits with some of the biggest beverage companies in the world. L.A. Libations is the Emerging Beverage Category Captain and a trusted advisor to many of the country's largest retailers. L.A. Libations has been involved with emerging brand exits, such as: Zico Coconut Water (Coke), Core Water (KDP), Body Armor (Coke); launched emerging brands like Zoa Energy (in partnership with Dwayne 'The Rock' Johnson), Plezi (in partnership with Michelle Obama), and created brands such as 6666: Grit & Glory (with Yellowstone Creator, Taylor Sheridan) and Don't Quit (Co-Founded with Jake Seinfeld).
About Chromatic Technologies Inc. (CTI)
CTI is a privately held innovation engine that helps brands grow by improving consumers' lives through chemistry that alerts, protects, and surprises. In the Beverage & Food industry, CTI's technologies drive brand differentiation and value, enabling unique consumer activation and interaction, increasing purchase intent, and boosting brands' sales and market Shares. CTI's printable temperature sensors offer unique value across different sectors, including Commercial Roofing, eCommerce Cold Chain, Medical Devices, Baby- and PetCare, and Pharma, and ultimately enhancing the Point-of-Use and -Care experience. CTI's team serves brands, creative packaging design agencies, converters, and printers seeking to innovate and differentiate their businesses by offering unique value that resonates with their customers.
For More Information:
To learn more about CTI, visit www.ctiinks.com or reach out to mdelrio@ctiinks.com.