3 Tier Beverages Welcomes Turiya Luzadder, Jason Grzyb, Linda Zunas, Devon Hevener, Aliyat Egbebi and Riley Martin, to Growing Team

CHICAGO, Illinois - 3 Tier Beverages, a Chicago-based fractional data analytics and sales consulting firm, is pleased to welcome six new team members to its fast-growing roster of talent.  

Turiya Luzadder joins 3 Tier as the Chief Operating Officer, bringing over two decades of analytics and strategy experience in the consumer-packaged goods industry. As the new strategic leader of people and processes, she will report directly to the Founder Donn Bichsel Jr. In this newly established role, she will drive scale and innovation, while maintaining 3 Tier’s culture of customer-centricity and agile execution.

Most recently, Luzadder was Chief Growth Officer at SGS & Co, an international packaging design and production agency where she led strategy, commercial operations, and marketing. Prior to that, Luzadder spent nearly a decade in various leadership roles at MillerCoors leading a multitude of strategic analytics initiatives and managing the partnership with NielsenIQ. She also spent time in sales and analytics at Heineken USA, Anheuser-Busch and Michael Skurnik Wines.

“This is an exciting time to join 3-Tier, as both the team and client base have grown exponentially over the past year. I am so bullish on what this incredible team of industry veterans and rising stars can accomplish. Furthermore, our partnerships with NIQ and VIP have never been stronger; their strategic plans in the beverage ecosystem provide incredible opportunities for the industry. We look forward to unveiling a handful of new data and analytics solutions to our beverage clients soon,” said Turiya Luzadder.

“Surrounding your company with talented people makes your clients happy, finding someone to guide and support those people is the most difficult step. Our organization needed to grow the vision of creating access and understanding of data across all beverage verticals and tiers. There has always been only one person for this role - we welcome Turiya to 3 Tier Beverages where her depth of experience will take us all to this next level. This is a transformational day for our clients, partners and internal organization” says 3 Tier Founder Donn Bichsel Jr. 

3 Tier also welcomes Jason Grzyb and Linda Zunas as Consultants and Devon Hevener as an Analyst. Prior to joining 3 Tier, Gryzb served as an IRI Consultant for almost 30 years, leading teams across various CPG verticals. Zunas has 20 years in the Wine and Spirits space, including eight years with Nielsen Analytics and will partner with industry thought leader Danny Brager. Hevener previously worked with the American Cider Association as a consumer data and market researcher. 

The final additions to 3 Tier’s new talent are interns Aliyat Egbebi and Riley Martin. Both Juniors at Depaul University and the University of Tennessee respectively, Egbebi will focus on media and communications, while Martin will support the analytics and data management team.  

The new hires come as 3 Tier Beverages continues to experience significant growth in its diverse client portfolio of beverage suppliers and distributors. The addition of Turiya Luzadder, Jason Gryzyb, Linda Zunas, Devon Hevener, Aliyat Egbebi and Riley Martin will enhance the company's ability to deliver meaningful data that support confident business decisions.   

About 3 Tier Beverages: 3 Tier Beverages is a team of highly experienced beverage and alcohol industry experts, providing sales data reporting, consulting, and services to more than 250 beer, wine, and spirits suppliers and distributors. In partnership with NIQ and VIP, 3 Tier Beverages is dedicated to helping clients leverage data to support and grow their brands.