Brewbound Podcast

This week’s Brewbound Podcast features two On Location interviews from the California Craft Beer Summit in Sacramento. Anderson Valley Brewing president and CEO Kevin McGee shares how he’s keeping the legacy craft brand relevant, and why he’s entangled in a legal battle with the nation’s largest beer wholesaler with potential wider implications for California craft brewers. Then, Full Circle owner Arthur Moye explores plans for the Speakeasy brand, which his company acquired a year ago, and how he’s executing a house-of-brands strategy with those craft brands and Sonoma Cider. Plus, the Brewbound team discusses Sazerac’s planned acquisition of ready-to-drink cocktail maker BuzzBallz, Tilray’s ambitious innovation strategy and Sheehan’s continued distributor sell off. The show also features a game of Another Round or Tabbing on whether mango is the flavor of 2024. Listen here and on all major podcast platforms.

It’s National Cider Month and the team at Seattle-based Schilling Hard Cider is “excidered.” Co-founder and CEO Colin Schilling, CCO Eric Phillips and EVP of marketing Rachel Thomas join the Brewbound team to discuss the cidery’s participation in National Cider Month, as well as its debut at the Great American Beer Festival and a retail activation with Whole Foods. To mark the fourth annual National Cider Month, Thomas led the development of a brand agnostic website with drinker education and an events page for participating cideries. October was selected for National Cider Month because it’s also National Apple Month. “It’s harvest season, apples are on folks’ minds, and if you look at the data over the last couple years [cider sales] over indexes naturally anyway,” Colin Schilling said. “That’s because of the harvest season, the change in weather. People are looking for a beverage like cider. So it’s really the perfect time to do it. “We’re so excited this year to be able to bring along so many other folks in our industry and give other people a platform,” he continued. Plus, Zoe, Justin and Jess break down recent headlines – including Molson Coors’ Happy Thursday hard refresher, the Beer Institute’s annual meeting and Duvel USA’s 2024 innovation slate – and sample hop-infused chocolate during Another Round or Tabbing Out. Listen to the conversation on popular podcast platforms, including Apple, Google Play and Spotify. Send questions, feedback or ideas for the podcast to [email protected].

Fresh back from Denver, Justin and Zoe recap their experiences at the Great American Beer Festival. Jess quizzes them on the beers, the booths and the vibe of this year’s fest. Plus, stick around for a Brew Talks replay of our conversation on the health of national draft beer, featuring Dogfish Head co-founder Sam Calagione, Buffalo Wild Wings director of beverage strategy and innovation Jason Murphy, and Tamarron Consulting co-founder and president Lori Scheiffler. Listen to the conversation on popular podcast platforms, including Apple, Google Play and Spotify. Send questions, feedback or ideas for the podcast to [email protected].

Each June, Boston Beer Company releases Samuel Adams Love Conquers Ale, a blackberry basil lime gose, for Pride. For 2021, Samuel Adams is partnering with New Belgium on the release, with both companies donating 100% of the purchase price of the beer to non-profit organization GLAAD. Carissa Sweigart, Boston Beer’s leader of diversity, equity and inclusion, and Shelley Smith, brewing innovation manager, join the Brewbound Podcast to discuss the 2021 release, the origins of the beer, the company’s overall philanthropic efforts, and the conversations currently ongoing at the brewery in the wake of industry-wide allegations of misconduct and misogyny. The Brewbound team also introduces its newest addition, discusses the latest headlines and more. Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. New episodes of the Brewbound Podcast are published every other Thursday. Check Brewbound’s upcoming events schedule for future podcast episodes and streaming video programming. Email [email protected] with questions and feedback.

Large beer and CPG companies are trading on the equity of their top brands to try to get a piece of the $3.49 billion hard seltzer segment. The latest edition of the Brewbound Podcast brings together industry experts to discuss new introductions from Anheuser-Busch InBev (Michelob Ultra Organic Seltzer, Bud Light Lemonade Seltzer), Mark Anthony Brands (Mike’s Hard Lemonade Seltzer), and New Belgium (Fruit Smash), as well as Molson Coors’ partnership with Coca-Cola on Topo Chico Hard Seltzer. This week’s panel features: Lester Jones, chief economist of the National Beer Wholesalers Association (NBWA); Lisa Derus, communications consultant and certified Cicerone; And Kaumil Gajrawala, managing director of equity research at Credit Suisse. The panel shares their thoughts on if these products can be incremental to existing products, potential for cannibalization and how regional players can gain a foothold in the segment. Additionally, the panel discusses the completion of Anheuser-Busch’s acquisition of Craft Brew Alliance and what it means for the world’s largest beer manufacturer’s 23 craft beer brands, the NBWA’s 83rd Annual Convention, the shortage of aluminum cans and Molson Coors’ flurry of partnerships. Listen to the episode above, or find it on popular platforms such as iTunes, Google Play, Stitcher and Spotify. New episodes of the Brewbound Podcast are published every other Thursday. Email [email protected] with questions, comments or suggestions for future shows and guests.

Innovation in craft brewing is a lot like a pee-wee soccer game, with all of the players running toward the same ball. At least, that’s how Neal Stewart, the vice president of sales and marketing for Deschutes Brewery, sees it. And that’s not a bad thing. So how do craft brewers differentiate in a crowded and more competitive climate? They need to figure out what their “superpower is” and make that their focus, he explained during Episode 5 of the Brewbound Podcast’s third season. “What do you do really well?” Stewart asked. “Even if that kind of sounds similar to another brand, be OK with that, but really focus on that, and find a unique way of communicating that.” That’s just one of the nuggets of knowledge shared by Stewart, who recently added the VP of sales title and responsibilities to his existing role as VP of marketing for the Bend, Oregon-headquartered craft brewery. Stewart, who joined Deschutes in April 2019, has more than two decades of experience working for some of the biggest beer companies in the U.S., including Pabst, Dogfish Head, Molson Coors, Mark Anthony Brands and Flying Dog. In this week’s featured interview, Stewart discusses his preference for working with people with beer industry experience and who have “been through wars and been in the trenches,” the differences in starting at a large beer manufacturer versus a small craft brewery, and how craft beer has stopped being an “easy business.” Stewart also explains why he’s adopted a wholesaler’s mindset, and why he’s embraced the dreaded question, “How does this help us sell beer?” “For them, it’s all about efficiency and it’s all about moving boxes,” he said. “And I think that craft brewers right now need to be thinking about how do we move boxes and how do we spend our budget to do that immediately.” Listen to the episode above, or find it on popular platforms such as iTunes, Google Play, Stitcher and Spotify. New episodes of the Brewbound Podcast are published Thursdays. For questions, comments or suggestions, please email [email protected]. Editor’s Note: Justin Kendall is well aware that he confused Skynet with Skylab. He regrets the error and apologies to the Terminator.

“Death by 1,000 cuts.” That’s how Deschutes Brewery founder Gary Fish describes craft beer’s current competitive landscape, as more venerable, regional breweries, such as his 30-year-old Bend, Oregon-based company, compete with a cohort of more than 7,500 small craft breweries. To Fish, the “800 pound gorilla” Deschutes is going up against is no longer Anheuser-Busch InBev, but these thousands of small, local breweries. So how does an established regional player such as Deschutes — the 10th largest craft brewing company in 2018, according to the Brewers Association — stay ahead of the horde? “The way to compete, from our perspective, is through innovation,” Fish told his company’s wholesalers last month during a national sales meeting in Portland. “It’s getting in front of them. Increasing the amount, the frequency and the volume of our conversations with our consumer, and listening to what they’re providing us, so we can get them the flavors, the concepts, the brands that they truly value.” For Deschutes, like many other brewers, innovation is taking the company to avenues beyond beer, with plans to launch Modified Theory, a new line of flavored malt beverages inspired by trends in craft cocktails and mixology, next year. Asked if he ever thought Deschutes would morph into a “beverage company,” Fish said he’s never ruled anything out. “I spent a lot of the last 32 years paralyzed by fear, so the idea that we would morph into this, I never thought negatively about it, but I also never thought that we’d be more than a beer company,” he said. “We make our own cider, we have our own whiskey, we have already become an adult beverage company, much more than just a beer company. So whether or not it was predicted, we’re already there. So the transition to some of these more than beer products seems a very natural one at this point.” In Episode 3 of the Brewbound Podcast’s second season, editor Justin Kendall leads a panel discussion with Fish, Pacific Northwest general manager Chris Hudson, regional sales director Stacy Denbow and former Columbia Distributing chairman Ed Maletis. They discuss Deschutes’ evolution into a beverage company, how difficult it is to get mindshare and focus in 2019 and giving consumers what they want. Listen to Episode 3 above, as well as on iTunes, Google Play, Stitcher, Spotify, and Soundcloud. New episodes of the Brewbound Podcast are published Thursdays. For questions, comments or suggestions, please email [email protected].