In this episode:
Hurray’s Girl Beer won Brewbound’s 2024 Pitch Slam competition during the Brewbound Live business conference last month in Marina del Rey, California.
Founder Ray Biebuyck joins the Brewbound Podcast to discuss how Hurray’s Girl Beer is working to reclaim the term “Girl Beer,” the brand’s post-ironic, satirical and humorous vibe and why it’s attempting to create a discourse about women and beer.
Biebuyck explains why she’s interested in bringing women into the beer category, while getting her beer to stand out both on shelf and in social media algorithms.
Hear more from Biebuyck in this week’s featured interview. Plus, the Brewbound team dives into the latest news, including the split between the Brewers Association and the American Homebrewers Association and hard times at Sapporo-Stone and Monster Brewing.
Also, Another Round or Tabbing Out returns with discussions around “faux-stalgia” lager brands, cannabev advertising and a surprising cameo by Angry Orchard.
Listen here or on your preferred podcast platform.
Show Highlights:
Hurray’s Girl Beer won Brewbound’s 2024 Pitch Slam competition during the Brewbound Live business conference last month in Marina del Rey, California.
The Go-To Podcast for Beer Industry Professionals
The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news.
New episodes are released every week. Send us comments and suggestions anytime to podcast@brewbound.com.
