Brewbound Podcast Episode 25: Peter Bissell on Never Slowing Down and Continuous Improvement

Peter Bissell is a sound-bite machine.

When he’s not running one of Maine’s most popular craft breweries or spending quality time with his family, the energetic co-founder of Bissell Brothers — which he and brother, Noah Bissell, opened in December 2013 – is constantly learning and discovering new ways to improve the way his company conducts business.

Over the years, he’s tapped into lessons from entrepreneurs such as Peter Thiel, marketers like Ryan Holiday or New York Times bestselling authors like Daniel Coyle. Those teachings have helped shape his thinking around business, consumerism and growth strategies.

But maybe after Peter listens to himself on this week’s episode, he’ll consider writing a book on the business lessons he has learned while building brewing, distributing and restaurant ventures.

And while most Brewbound Podcast listeners won’t be able to easily procure a four-pack of Bissell’s hazy flagship, The Substance — which has become one of the most coveted New England-style IPAs in the U.S. – they will be able to tap into some of the more notable business anecdotes he shared during our interview, which was conducted at the Bissell Brothers production facility in Portland, Maine, earlier this month.

Here’s a small sampling of what to expect from Peter in episode 25:

“Competition in all aspects of our life has never been higher. Someone is going to take what’s yours if you don’t keep your finger on that pulse and keep learning.”

“Nothing good happens from stasis.”

“The second you start settling and coasting, someone younger and hungrier than you is going to take your job.”

Want to hear more? Tune into episode 25 of the Brewbound Podcast.

Listen to the Brewbound Podcast above, as well as on iTunes, Google Play, Stitcher, Spotify, and Soundcloud. New episodes of the Brewbound Podcast, which is co-hosted by Chris Furnari and Justin Kendall, are published every Thursday.

Episode 26, featuring Monday Night Brewing co-founder Jeff Heck, will be released on Thursday, March 7.

For questions, comments or suggestions, please email [email protected].

In episode 25 of the Brewbound Podcast, Bissell Brothers co-founder Peter Bissell shares his company’s origin story and discusses brand building, the future of “line culture” in craft beer, how the company is introducing its beer to new consumers at a secondary brewery in northern Maine, and why he looks outside of the beer industry for inspiration, among other topics.