Lambert brings a wealth of sales experience to a panel discussion that will provide craft brewers key selling strategies and insights on the transition growing brands must make as they move from the local bottle shop into broader retail channels. Lambert’s key message will focus on how a brewer can successfully convey a clear message, encouraging distributors and retailers to get behind a brand.
In his 20 years in the industry, Lambert has worked in every tier of the system, from liquor store clerk to wholesaler to his current role with Dogfish Head. Prior to joining the self-named “off-centered brewery” he spent six years with Rogue Ales, helping grow the brand from 22,000 barrels and $5 million in sales to 68,000 barrels and over $20 million. Prior to that, Lambert owned and operated his own wine distribution company.
The Brewbound Session will be held on June 5th at the Metropolitan Pavilion, a meeting and event space at 125 W. 18th Street in Manhattan. The event is co-located with BevNET Live, a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors.
Early registration is available through April 15. To sign up for the event online, please visit the registration page. Additional questions regarding registration and sponsorship inquiries can be directed to Chris Furnari at 617-231-8828 or firstname.lastname@example.org.
About the Brewbound Craft Beer Session:
The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.
About Adam Lambert:
Adam has spent the last 20 years learning from just about every angle of the beverage industry. Starting as a grocery store liquor clerk and growing to his current position as Vice President of Sales for Dogfish Head Craft Brewery. Today’s duties involve managing the day to day operations and long term vision for the sales department.
Prior to working for Dogfish Head, Adam spent 6 years as National Sales and Marketing Manager for Rogue Ales. Past experiences include owning a wine distribution company, beverage brokerage, managing the west coast as a brewery brand manager and a proud graduate of Cal Poly San Luis Obispo. Adam is currently a member of the Independent Council on 3-Tier Dynamics and a long serving member of the Brewers Association Export Development Committee.