Marketing Manager

Position: Marketing Manager (hybrid eligible - blend of in-office and remote work)

Status: Full Time, reports to VP of Sales & Marketing

Resurgence Brewing Co. (RBC) believes that enjoying a well-crafted brew is an experience in itself. However, it's an experience best shared with friends, both new and old. Our goal is to deliver memorable beer moments to the drinkers of the Greater Buffalo region, whether they're at home, in their favorite bar, or on a tour of our extraordinary brewery.

What you'll be doing:

The Big Picture

We're looking for an innovative, creative thinker with a stong desire to grow multiple brands! The Marketing Manager will be responsible for building, growing, and supporting the marketing strategy for both brand and taproom business for both Resurgence Brewing Co. and Blackbird Cider Works. The Marketing Manager will work in alignment with the VP of Sales and Marketing to develop and implement marketing initiatives that will support the company's short- and long-term goals. This role currently has one direct report. More direct reports would be added overtime as the business develops.

The Finer Details

• Leads brand, trade, and taproom marketing supporting our commercial business with our wholesaler network and our restaurant business in all markets.
• Builds and supports brand guidelines and brand identities for current and future products.
• Creates and implements our marketing strategy, ensuring consistency in messaging across all communications, platforms and regions.
• Oversees all creative content materials for each sales channel, managing the overall creative process from concept through execution.
• Manages Marketing Coordinator and oversees project assignment and execution.
• Develops an annual marketing budget to achieve company goals with a focus on ROI.
• Assists in lead generation-and creates marketing plans to drive more sales leads.
• Assists in selection of external agencies and manage ongoing partner relationships.
• Management of creating hierarchy and effectiveness of email and SMS communications for B2B, B2C through multiple software platforms.
• Responsible for driving leadership, cross departmentally with Operations and Sales for all product releases in accordance with each Brand's Release calendars.
• Manages the development, production, and publishing of inspiring and on-trend content that aligns with industry best practices and brand guidelines.
• Possesses a 'creative eye' for developing compelling content that resonates with target audience(s).
• Curates all brand merchandise sold online through e-commerce and in taproom display merch areas.
• Drives B2C strategy and supports e-commerce of cider and beer sales through company's website and utilization of 3rd party vendors.
• Develops and implement scompelling brand narratives and programs that garner earned media coverage through press releases.
• Identifies, develops, and executes brand partnerships that enable access to new markets/consumers, reduce costs/risks and help shape brand perception.
• Mentors, supports, and drives initiatives for our Brand Ambassadors to provide unique brand experiences regionally.
• Create partnerships with marketers and identify influencers, fostering a collaborative work environment. Set clear goals, provide constructive feedback, and facilitate

What you'll need:

• Minimum of Bachelor degree in marketing, business or related field (comparable experience may be considerd in lieu of degree)
• Minimum of three (3) years of relevant digital marketing and/or communications experience, preferably within the
• CPG industry
• Minimum of three (3) years of experience in Restaurant/Brewery/Taproom marketing a plus
• Pro?cient with Microsoft Office, Powerpoint and Google Suite
• Experience with various platforms such as Asana, Klaviyo, MailChimp, Toast, Toast Marketing and Loyalty, Jotform, Constant Contact, Adobe, Reservation Platforms such as Tok, Wix, and Nielsen or IRI data
• Well-versed in performance marketing, conversion, and online customer acquisition
• Solid knowledge of web and marketing analytics tools (Google Analytics, HootSuite, etc.)
• Strong ability building, executing, and scaling omnichannel strategies
• Highly data-driven, with an ability to pull insights and actions from analytics to fuel decision
• Excellent interpersonal, written, and verbal communication skills
• Very strong presentation and public speaking skills; ability to learn and apply product knowledge
• A passionate storyteller that writes compelling and effective copy to connect with consumers
• Project management skills with the ability to manage multiple priorities with attention to detail
• Capable of working both collaboratively with various departments and autonomously
• A creative mindset to quickly change and adapt to new processes and change
• Valid, current driver license for approx 15% of regular travel

Why Buffalo?

RBC is located in the heart of the City of Good Neighbors, Buffalo, NY. We're a young brewery, established in 2013, and on the heels of the "resurgence" of the city (see what we did there?). Many are flocking to the region for our good eats, affordable living, friendly atmosphere, craft brew scene, new opportunities, and, of course, experiencing all four seasons! We're a big city, but not too big. There are very few degrees of separation and we value hard work. We're die hard sports fans, perfectly positioned between the Great Lakes (on Lake Erie) and the Finger Lakes, and rich in history, architecture and the arts.

Why Resurgence Brewing Co.?

We work hard. We have fun. We are a crazy family that loves innovation, creativity and drive. We have award-winning beer and cider, a great atmosphere and tasty eats!

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://resurgencebrewing.isolvedhire.com/jobs/1146722-406785.html