State Manager - Northern California

Surfside


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As the State Manager, you will report directly to the Vice President of Sales and will be entrusted with the critical task of collaborating with distributor partners to enhance brand visibility and optimize distribution. Your leadership will encompass overseeing a team of Area Managers who are responsible for the efficient execution of strategies within a designated clientele. Your primary focus will involve driving sales, monitoring Key Performance Indicators (KPIs), and nurturing the professional development of your team.

 

KEY RESPONSIBILITIES

MANAGEMENT

 

Establish and monitor Sales/Key Performance Indicator (KPI) targets for individual Area Managers, providing consistent feedback, coaching, corrective guidance, and overseeing performance management. Maintain regular communication with retail partners and key decision-makers to implement national/local programs.

 

LEADING THROUGH EXCELLENCE

 

Devote three full days weekly to route rides to assess both the performance of the Area Manager and the operational conditions of the market. Provide comprehensive training to Area Managers in sales techniques, encompassing role-playing, objection handling, retail mathematics, and understanding the various purchasing behaviors of decision-makers. Conduct regular group and one-on-one meetings/workshops with Area Managers to enhance operational skills and acknowledge outstanding achievements.

 

ORGANIZATIONAL LEADERSHIP

 

Foster a collaborative environment across the organization, sharing and implementing best practices, and actively contributing as a leader within the peer group. Develop a diverse team that mirrors the market demographics, embodies the values of the company, and motivates the team through effective leadership. Ensure strict adherence to our standards and operational procedures within the Area Manager team.

 

Required Qualifications:

 

  • Bachelor’s Degree in Business, Marketing, or a related field, or equivalent experience
  • 5+ years of sales experience in the alcoholic beverage industry
  • 2+ years of experience in supervising a team of sales professionals
  • Proficiency in budgeting, planning, and/or financial analysis
  • Comprehensive knowledge of state and local laws pertaining to beverage alcohol distribution
  • Flexibility to work non-traditional hours, including nights and weekends
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
  • Valid US Driver’s License and willing to travel up to 75%
  • Must be at least 21 years of age


Preferred Qualifications:

  • Key account or national account management experience 
  • Demonstrated ability to utilize Karma CRM and sales reporting tools
  • Proven track record in building effective relationships with customers and internal associates
  • Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively to ensure resolution
  • Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders)
  • Demonstrated ability to achieve performance goals with minimum direction and supervision
  • Demonstrated solid analytical and math skills

 

Estimated Base Salary Range: $100,000-$120,000 USD

  • Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
  • The salary range refers to base salary only and is not inclusive of the total compensation package. 


Stateside Urbancraft Vodka is an Equal Opportunity Employer. We embrace diversity and provide equal employment opportunities to all qualified applicants, irrespective of race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.

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