Content Marketer

About Lord Hobo Brewing Company

Established in 2015, Lord Hobo Brewing Company originated from a Boston craft beer bar.

Now entering our eighth year, we persist in expanding and delivering innovative New

England-style brews to our enthusiastic and loyal supporters.

Situated in Woburn, Massachusetts, our brewery serves as the heartbeat of our operation.

Originating with a modest tasting room and just a handful of recipes, our Woburn Taproom

has evolved into a spacious venue accommodating over 400 patrons. Complete with a full

kitchen and a charming outdoor patio, it stands as the hub of our brewing journey. In 2021,

we proudly introduced Lord Hobo Boston – a 3,500-square-foot brewery and restaurant

nestled in Boston’s vibrant Seaport District.

Presently, Lord Hobo is available in nine states throughout the Eastern United States,

through 11 wholesale partners. Our commitment to crafting exceptional beers remains

unwavering, contributing to the ongoing success and growth of our brand.

If your skills, experience, and career aspirations match the exciting opportunity described

below, then we are thrilled to have you join us on our mission!

Content Marketer

As we move forward in our development, we are seeking an experienced and talented

marketing mind to work with our team in implementing and executing strategies that will

help further our rapid growth.

The primary role of the Content Marketer is to work under the supervision

of the Director of Marketing in developing and executing strategies that enhance Lord

Hobo’s brand recognition and overall revenue growth. Initiatives will include, but are not

limited to, the following:

Key Responsibilities:

? Develop and execute engaging content strategies across multiple social media

platforms including Instagram, TikTok, Facebook, and LinkedIn.

? Create captivating visual and written content including photography,

videography, memes, and trending topics.

? Craft compelling editorial copy for various promotional materials including press

releases, email campaigns, events, and website content.

? Act as the primary point of contact for onsite marketing inquiries and manage

customer feedback through email and social media platforms.

? Ensure website is up-to-date with latest beer releases, events, and graphics.

? Collaborate with retail locations and sales team to implement marketing initiatives

that drive revenue and resonate with target market.

? Maintain updated media database and pitch to local and regional influencers and

media.

? Attend brand-related events for live social media coverage and manage press

opportunities.

? Coordinate with marketing team on new product launches and campaigns.

? Manage email campaigns through Active Campaign to consumer database.

? Liaise between Lord Hobo and external marketing agency, approving digital content

for ongoing social media campaigns.

? Ensure accurate brand representation in all digital content.

? Generate agreed-upon on-site content and execute video briefs provided by

agency.

? Collaborate with agency to develop innovative ideas to increase web traffic,

customer engagement, and overall digital brand awareness.

Skills and Attributes:

? Proficiency in Instagram and TikTok trends and comfortable with user-generated

content.

? Strong photography and videography skills.

? Creative problem solver with excellent communication skills.

? Ability to manage time effectively and multitask in a fast-paced environment.

? Attention to detail and a keen eye for quality.

? Enthusiastic team player with a positive attitude and competitive spirit.

? Reliable, accountable, and able to work independently and as part of a team.

? Ability to execute projects with a sense of urgency and go above and beyond

assigned tasks.

? Creative thinker grounded in business objectives.

? Open to and able to apply constructive criticism.

Qualifications:

At a minimum, the Content Marketer must have the following qualifications and

skills:

? 4-year college degree (or higher) with 2-5 years of relevant professional experience

? Beer or lifestyle beverage industry experiences a huge plus

? Comfortable traveling regularly and working autonomously

? Background in photography and videography

? Exposure to Adobe Suite and WordPress preferred

Compensation:

Our total compensation package includes a competitive base salary, ample vacation time, a

401K program, a health insurance package, a generous beer discount, and much more.

Lord Hobo is proud to be an equal-opportunity employer.