7/17/2020 -- On Rotation Black Is Beautiful Release

On Rotation will release their version of Weathered Souls' Black Is Beautiful on Friday, July 17.

As soon as ?On Rotation? learned about the Black Is Beautiful collaboration brewing project Marcus Baskerville and Weathered Souls Brewing were spearheading, they had to join in.

“We had been thinking about the best way to contribute to the Black Lives Matter movement, and our favorite language is beer,” says Jacob Sloan, co-founder and owner of On Rotation.

Weathered Souls’ Black is Beautiful project? is a collaborative effort to raise awareness for the injustices people of color face daily and to raise funds for police brutality reform and legal defenses for those who have been wronged.

Each brewery participating has taken the imperial stout recipe developed by Marcus at Weathered Souls and put their own spin on it all under the same beer name, Black Is Beautiful. To date, more than 1000 breweries have committed to participating.
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On Rotation brewed their version of Black is Beautiful on Juneteenth. It’s been fermenting away for weeks, and they’re excited to have it ?make its taproom debut on Friday, July 17?.

On Rotation made a few minor changes to the beer as shared by Weathered Souls by adjusting the grain bill to their preferred balance and adding a significant amount of chocolate.

The finished beer presents a chocolate and bready aroma and powerful cocoa flavor throughout. The booze factor is not overpowering, though this is a very big beer. It clocks in at 10.2% ABV, but, with the luscious chocolate flavor and dry finish, the alcohol does not overwhelm your palate.

Due to the pandemic, On Rotation is currently closed for in-house business and limited to to-go sales only, but their taproom will be open at 12 PM on July 17 for ?curbside pickup? of crowlers and growlers. Customers may order ahead online at ?on-rotation.com/order