Woodchuck Hard Cider Introduces Amber Cans

Middlebury, Vt. – Woodchuck Hard Cider, one of the top selling hard ciders in the United States, is introducing 16-ounce cans of its flagship Amber cider to the market.  Woodchuck Amber has been crafted to the same recipe since 1991, and remains the top selling Woodchuckcider style nationwide.

12-ounce Amber cans first rolled off the line in 2012.  That package has seen growth of 42% over the last year as consumers venture outdoors with the Amber can in hand.  Those same consumers have called for a larger format can and Woodchuck is once again answering the call.

“The Amber can has been a great success for us.  It allows for our cider to be available no matter the circumstance,” says Woodchuck President and CEO Bret Williams. “The cider category is rapidly growing and to be able to offer fans a 16-ounce version of our classic red Woodchuck can is really exciting.”

The new Woodchuck Amber 16-ounce cans are shipping now and will be in stores in the coming weeks.  It will be sold in a 4-pack as well as single cans and will be targeted to the convenience channel, one of the category’s biggest growth opportunity segments.

About Woodchuck® Hard Cider

Woodchuck Hard Cider is a hard cider handcrafted with apples.  Woodchuck Amber was developed in a Proctorsville, Vermont garage in 1991.  Its recipe and creator, Greg Failing, remain at the core of the product.  Woodchuck Hard Cider now operates in a state-of-the-art cidery in Middlebury, Vermont, and its lineup of styles has grown to include a variety of seasonal and limited releases.  Distribution, which started in a single Vermont country store, now stretches across all 50 states.  The Woodchuck family is dedicated to providing exceptional quality and premium taste in every bottle.  A naturally gluten-free beverage, Woodchuck Hard Cider lends itself well to food pairings and recipes.  More information is available at www.woodchuck.com.