Mike’s Hard Takes Cue From Craft, Adds Winter Variety Pack

Craft beer continues to influence product development trends in the larger alcoholic beverage segment and the latest company to pull a page from craft’s playbook is the flavored malt beverage producer mike’s hard lemonade. The company is launching a holiday, variety 12-pack which includes chocolate cherry, winter blackberry and hard cranberry flavors.

They’re calling it the “Winter Grab Bag” and its available nationwide beginning mid-October for a suggested retail price of $16.99, however a spokesperson for the company said that most accounts will offer the pack at a promotional price of $12.99.

The full press release with additional information is below.

CHICAGO - Always different and refreshing, mike’s hard lemonade┬« is poised to make sure this holiday season — from Halloween through New Year’s — is one big celebration, more fun and festive than ever before, as people mix it up with a brand new seasonal flavor, mike’s┬« hard chocolate cherry. mike’s is changing things up by offering a brand NEW, limited time only product & package for the 2012 holiday season.

mike’s hard lemonade┬« WINTER GRAB BAG is a 12-count variety pack that will include a brand new flavor, mike’s┬« hard chocolate cherry, popular winter seasonal flavor, mike’s┬« winter blackberry and mike’s cranberry lemonade. mike’s┬« hard chocolate cherry will only be available in the limited time variety pack.

WINTER GRAB BAG flavor profiles:

  • mike’s┬« hard chocolate cherry — mike’s┬« hard chocolate cherry balances the sweet flavors of smooth chocolate with fresh cherry for a beverage that tastes unlike anything around. Different. Refreshing. Festive.
  • mike’s winter blackberry┬« — The perfect combination of sweet and sour with a hint of spice, mike’s winter blackberry┬« is a juicy winter beverage with a kick.
  • mike’s hard cranberry lemonade┬« — On one hand you’ve got sweet. On the other hand you’ve got tart. Right in the middle is mike’s hard cranberry lemonade┬«. From the bog to the orchard, the perfect combination is together at last.

Additional mike’s WINTER GRAB BAG Details:

  • 12-pack
  • 11.2 oz. glass bottles
  • 5% Alcohol by Volume
  • 4 mike’s┬« hard chocolate cherry NEW!
  • 4 mike’s winter blackberry┬«
  • 4 mike’s hard cranberry lemonade┬«

About Mike’s Hard Lemonade Co.

Chicago-based Mike’s Hard Lemonade Co. defined the $1.7 billion dollar flavored malt beverage category with the introduction of its ground breaking mike’s hard lemonade┬« in 1999. Mike’s core product line is comprised of premium malt beverages including mike’s hard lemonade┬«, mike’s HARDER lemonade┬«, mike’s HARDER PUNCH┬«, mike’s classic margaritaÔäó.

For more information, visit facebook.com/mikeshardlemonade.