Magners Expands Portfolio in the US

Middlebury, Vermont — Magners Irish Cider, the world’s best selling Irish cider, is excited to expand their portfolio in the United States with the addition of Magners Pear cider on draft across the United States.

Magners Pear Cider is crafted in Clonmel, Ireland from 100% premium pears. The Magner’s Cidery has been handcrafting cider since 1935, developing unique fermentation and filtering processes over the decades. This perfected slow fermentation and cold filtering gives Magners Pear a delicate but fresh fruity pear taste.

“The growth of hard cider in the US has more people coming to the cider category and looking for different experiences when they get here,” saysMagners Brand Manager Niamh Parlon. “Magners Pear is a truly refreshing and unique addition to tap handles around the country. We think it represents something not currently available in the market and are excited to bring it full force into the on-premise.”

At 4.5% ABV it is a sessionable cider, hitting bars just in time for the Ireland’s biggest day, St. Patrick’s Day. Magners Pear cider kegs are now shipping nationwide. It is also currently available in the US in a 12-ounce bottle and 19.2-ounce pint bottle.

About Magners Irish Cider
William Magner first began cider production in Clonmel, Ireland in 1935. Since its introduction to the US in 2000, Magners Original Irish Cider has been a top selling cider in many major markets. Magners Irish Cider is now available in over 40 countries worldwide, and continues to grow its presence in the US. Magners Original Irish Cider is a premium imported Irish hard cider made from a blend of 17 heirloom cider apple varieties. It is patiently vat matured to create a unique refreshing taste. As they say in the UK, when it comes to Magners, ‘Now is a Good Time’.