Elk Rapids, MI — Short’s Brewing Company of Bellaire and Elk Rapids announces distribution of Psychedelic Cat Grass, a triple dry hopped American India Pale Ale. Billed as a “Without Delay IPA,” Short’s plans to package and distribute the beer within 24 hours; allowing customers to enjoy this beer on the same day it was packaged, resulting in out-of-this world freshness.
The idea to package and distribute a beer in one day came from Short’s Partner, Scott Newman-Bale. “We originally talked about executing this at our pub only, but in true Short’s fashion, we decided to push ourselves further and extend this to the states of Michigan, Indiana, and Ohio. Why not go all in and see just how psychedelic we can get?!”
The brewery describes Psychedelic Cat Grass as a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango, and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.
Psychedelic Cat Grass will be distributed in Ohio to the Cincinnati, Columbus, Dayton, and Toledo markets and throughout the entire state of Indiana in six-packs of 12 oz. bottles and a limited number of kegs on Wednesday, August 17. For a list of locations, click here. The label artwork for this IPA is three dimensional and each six-pack includes its own pair of 3D glasses.
For more information about Short’s Brewing Company, please visit shortsbrewing.com.
About Cavalier Distributing
Established in 1992 by Founder/President George Fisher, Cavalier Distributing is one of the only distributors in the country with a portfolio that is exclusively American craft beverages and imports. Cavalier is dedicated to bringing great beer, ciders, meads, wine, and spirits to increasingly discerning, appreciative, and educated consumers in Florida, Indiana, and Ohio. Cavalier employs more than 360 employees throughout the three states and is headquartered in Cincinnati, Ohio, Indianapolis, Indiana, and Lakeland, Florida.