Founded in 1997, Micro Man specializes in craft, import and boutique beers and will be responsible for the distribution of Fat Cat’s products throughout the “Sunshine State.”
“We added Fat Cat beers to our portfolio because they’re not only in the craft category, but they’re available in cans, which is a growing trend in the craft market,” said Ian McCarthy, President Micro Man Distributors. “Our team is looking forward to bringing this unique brand into restaurants, bars and stores throughout the state.”
The Fat Cat Beer Company currently offers four distinctly different craft beers, including its Fat CatÔäó Lager, Sultans of WheatÔäó, ShawShank’s InjunctionÔäó Pale Ale and Beale StÔäó Brown Ale. Its IPA is expected in late April.
“Ian and his team have a wealth of knowledge and experience and are respected by their suppliers. Our philosophies are very similar so they understand and appreciate our strategy for entering the State and being successful there over the long term. We are confident our brand is in the right hands and that they have the ability to penetrate the market on our behalf,” said Bruce Taub, President of The Fat Cat Beer Company. “We’re excited about this new partnership and especially about being in Florida where the brand has many fans!”
About The Fat Cat Beer Company, LLC
The Fat Cat Beer Company, LLC is known for providing iconically packaged, handcrafted session beers that are complex in nature, but smooth in taste. Fat Cat beers are brewed under its proprietary statements of process and tested for quality assurance. Its Vienna Lager was the first craft beer in a can when it debuted in 1995. The beers are currently available in four states, including Georgia, Alabama, Florida and Virginia, with expansion plans to California and other markets later this year.