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Brew Talks LA: Fresh & Easy Aims to Sell More Local Craft

July 22, 2014 at 4:42 PM

Craft brewers talk a fair amount about building a footprint in a chain account. But at least one chain account, 167-store Fresh & Easy, is much more focused on keeping its craft beer selections as local as possible, rather than looking for chainwide one-size-fits-all offerings. That perspective, which takes its cue from new CEO Jim Keyes’ emphasis on having local managers make their own decisions, has allowed Fresh & Easy’s beer revenues to grow to $21 million in 2013, nearly 40 percent of which came from craft. But it also creates problems when the store [...]


Brew Talks Sacramento: Legislative Change Afoot in California

July 17, 2014 at 4:57 PM

During the second stop of this week’s Brew Talks West Coast Tour, Tom McCormick, the executive director of the California Craft Brewers Association, provided an update on raft of legislative issues that, if passed, will impact the way small brewers operate.  In a moderated discussion at Sudwerk Brewing in Davis, Calif., Brewbound editor Chris Furnari asked McCormick to explain the current issues. McCormick’s favorite bill was first on the list: Assembly Bill 2004, if passed, would enable brewers to sell their beer at local farmers’ markets. Currently, California-based winemakers are allowed to sell their products [...]

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Craft Industry Experts Examine Beervana at Brew Talks Portland

July 16, 2014 at 4:18 PM

It’s no secret that Oregonians have quite the affinity for locally produced craft beer. Of the 1.4 million barrels of beer the state’s brewers produced last year, 500,000 were sold to Beaver State drinkers alone. During the first stop of the Brew Talks West Coast Tour, which was held at Portland’s Breakside Brewery on Monday, a panel of industry experts weighed in on the various factors that have helped craft beer thrive in “Beervana.” Breakside’s founder Scott Lawrence joined Brady Walen, the Widmer Brothers brand manager and Mike Gorman, the president of Rev. Nat’s Hard [...]


Brew Talks LA: Learn Off-Premise Retail Strategies with Fresh & Easy

July 16, 2014 at 1:47 PM

You already know the numbers: Nationally, there are more than 3,000 craft breweries and in California, more than 450 beer companies are fighting to earn retailer attention. And with an abundance of high-quality brews to choose from, craft-savvy grocery chains are beginning to refine their sets, dedicating space to the most profitable and highest velocity brands. That’s why we’re thrilled to be featuring a conversation with two off-premise retail experts at today’s Brew Talks event, which is being held at Angel City Brewing in Los Angeles. Richard Wherry, the category manager for Fresh & Easy [...]


Live Video Stream of Brew Talks West Coast Tour Announced

July 14, 2014 at 4:58 PM is pleased to announce live video streaming of its Brew Talks West Coast Tour, a traveling meetup series for beer industry professionals. The first stop during the week-long tour will take place on Monday, July 14 at Breakside Brewing’s production facility in Milwaukie, Ore.. The live broadcast will take begin at 5:30 P.M. PST and can be accessed by visiting Brew Talks — a free, educational and networking series that aims to provide craft brewers with access to valuable insight into the branding, marketing and distribution of craft beer — will make stops at four [...]

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100% of admission sales for Brew Talks West Coast Tour 2014 will be donated to Safe Water International. More details and suggested donation amounts can be found on the registration portal.

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