Earlier this month, over 170 beer industry professionals descended upon San Diego, Calif. to take part in the fifth Brewbound Session. Now, attendees can relive the day through our various photo galleries.
The beer sampling began early (8 A.M.) at the December 5 Brewbound Session in San Diego, when a panel of judges tasted products and heard elevator pitches from 10 different startup craft brewery owners. Sponsored by Craft Brew Alliance, the first installment of the Startup Brewery Challenge gave the companies the opportunity to showcase their brands and business plans.
While innovation of beer styles has proven to be an effective method of differentiation (just ask Wynkoop), the intentions and business models shared at the Brewbound Session affirmed that brewery executives with large-scale ambitions recognize their roles as not just liquid vendors, but also as message diplomats and entertainment hubs.