Featuring veteran insights from brewers, beer distributors and retailers, Brewbound Session Winter 2013 proved to be a valuable learning experience for craft brewery owners, entrepreneurs and sales executives. Video presentations from the conference are now available on BevNET Food and Beverage University (BevNETFBU.com), BevNET.com Inc.’s on-demand, video-based learning site.
Earlier this month, over 170 beer industry professionals descended upon San Diego, Calif. to take part in the fifth Brewbound Session. Now, attendees can relive the day through our various photo galleries.
The beer sampling began early (8 A.M.) at the December 5 Brewbound Session in San Diego, when a panel of judges tasted products and heard elevator pitches from 10 different startup craft brewery owners. Sponsored by Craft Brew Alliance, the first installment of the Startup Brewery Challenge gave the companies the opportunity to showcase their brands and business plans.
While innovation of beer styles has proven to be an effective method of differentiation (just ask Wynkoop), the intentions and business models shared at the Brewbound Session affirmed that brewery executives with large-scale ambitions recognize their roles as not just liquid vendors, but also as message diplomats and entertainment hubs.
For a craft brewery to succeed today, it must produce high quality, consistent and well-differentiated beers, according to Sam Calagione, founder of Dogfish Head, who gave the keynote address at today’s Brewbound Session in San Diego, CA. It’s the same idea that Calagione operated under when he started in 1995. Calagione said he knew Dogfish couldn’t compete with the bigger brands in the industry by trotting out typical offerings, so by building a foundation around those three fundamentals he took a different approach by trying to “create niches.” “Don’t just do what everybody else does. [...]