Brewbound Session Spring '13

A conference event focused on the business of craft beer

May 2, 2013
Boston, MA

Register

Brewbound Session Spring '13 - Boston, MA

7:45 — 9:00	Registration and Breakfast

9:00 — 9:05	BevNET.com Inc. Founder John Craven Brewbound.com Editor Chris Furnari	Opening remarks and introduction of the day’s activities. (video footage)

9:05 — 9:35	Jim Koch Founder and Chairman Boston Beer Company	Keynote – Innovation Strategies: Pushing style boundaries while maintaining identity. (video footage)

9:35 — 9:55	Bill Pecoriello CEO GuestMetrics	Craft’s Growing Share On-Premise: A presentation of restaurant and bar craft data. (video footage)

9:55 — 10:15	Chris Snyder, VP of Purchasing, Bertucci’s Restaurants Jamie Walsh, Bar Manager, Stoddard’s Fine Food & Ale Bill Pecoriello, CEO, GuestMetrics	At the Tap: The on-premise environment for craft. (video footage)

10:15 — 10:45	Networking Break

10:45 — 11:15	Liz Crews VP Analytic Lead for Beverage Alcohol Practice Nielsen	By the Numbers: Tracking emerging channels for craft beer. (video footage)

11:15 — 11:45	Simon Thorpe President and CEO Duvel Moortgat USA & Brewery Ommegang	Illustrating Sales Strategy – The Luxury Craft Brand: A case study on the profitability of the super high-end craft beer segment. (video footage)

11:45 — 12:25	Richard Doyle and Daniel Kenary Co-Founders Harpoon Brewery	The All-Important Local Icon: A case for the regional brewery business model. (video footage)

12:25 — 1:25	Lunch

1:25 — 1:45	Dan Fulham President & COO Fulham & Co.	The Buyout: A discussion on craft beer investing with the Long Trail Brewing Co. president. (video footage)

1:45 — 2:15	Andy Thomas President of Commercial Operations Craft Brew Alliance	Building a National Portfolio: Portfolio management and national distribution strategies for craft brewers.(video footage)

2:15 — 2:45	Tom Fox Partner CM Profit Group	Craft Data Strategies: How craft brewers can leverage sales data to improve their position and win the faith of retailers. (video footage)

2:45 — 3:15	Dann Paquette and Martha Holley-Paquette Co-Founders Pretty Things Beer & Ale Project	A Tale of Two Gypsies: The growing issues affecting gypsy and contract breweries in a crowded craft marketplace. (video footage)

3:15 — 3:40	Networking Break

3:40 — 4:10	Terry Lozoff Executive Vice President Antler Agency	Marketing Strategy – Promoting your Craft: Experiential marketing initiatives for craft brewers. (video footage)

4:10 — 4:40	Craig Purser President and CEO National Beer Wholesalers Association	An Evolving Distributor Landscape: As craft matures, what changes is it bringing to the supplier/distributor relationship? (video footage)

4:40 — 5:10	Dave Engbers Co-Founder Founders Brewing Company	From the Brink of Bankruptcy to a Sales Bonanza: Learning to manage and maintain accelerated growth just a few years after nearly going out of business. (video footage)

5:10 — 5:30	Brewers Round Table	A group discussion featuring some of the day’s presenters that looks to the future of the craft beer industry. (video footage)

5:30 — 7:00	Beer & Networking Reception

Past Programs

Program - Winter 2012

Program - Summer 2012