Program - Brewbound Session Boston 2014

Agenda for Brewbound Session Boston 2014

Last updated: May 1, 2014.
Revere Hotel, Boston, MA
Lineup and times subject to change.

WEDNESDAY, MAY 28, 2014
6:00PM – 8:00PM	Welcome Reception – Hosted by Harpoon Brewery Harpoon Brewery Tasting Room, 306 Northern Ave., Boston, MA

THURSDAY, MAY 29, 2014
7:00AM – 8:00AM	Registration & Breakfast

8:00AM – 9:30AM	Startup Brewery Challenge – Sponsored by Craft Brew Alliance

9:30AM – 10:00AM	Networking Break

10:00AM – 10:10AM	Opening Remarks – John Craven, Founder, BevNET; Chris Furnari, Editor, Brewbound

10:10AM – 10:40AM	Fostering an Emotional Connection Through Branding – Mark Hellendrung, President & CEO, Narragansett Beer

10:40AM – 11:00AM	Backyard Business Model: Trillium Brewing – JC Tetreault, Founder, Trillium Brewing

11:00AM – 11:20AM	Powerful Programming: Sales Strategies for Craft Brewers – Marty Ochs, Founder, E3 Craft Strategies

11:20AM – 11:40AM	Sales Panel: Plan, Execute and Succeed – Joe Whitney, Director of Sales & Marketing, Sierra Nevada; Naomi Neville, National Sales Director, Allagash Brewing; Marty Ochs, Founder, E3 Craft Strategies

11:40AM – 12:00PM	Distributor Profile: Manhattan Beer – Rob Mitchell, VP of Sales & Craft, Manhattan Beer Distributors

12:00PM – 12:30PM	The Financing Environment for Craft – Craig Farlie, Managing Director, Farlie Turner & Co.

12:30PM – 1:30PM	Lunch & Networking

1:30PM – 2:00PM	The Buying Habits of Beer Geeks – Kate Baker and Suzanne Schalow, Co-Founders, Craft Beer Cellar

2:00PM – 2:20PM	20-Something: Early-Stage Entrepreneurial Lessons – Luke Livingston, Founder, Baxter Brewing; Maggie Foley, Co-Founder, Backlash Beer Company; Tyler Mosher, Co-Founder, Downeast Cider House

2:20PM – 2:40PM	Shifting Marketing Priorities as You Grow – Andrew Teman, Founder, Heart Creative Agency

2:40PM – 3:00PM	Backyard Business Model: Jack’s Abby Brewing – Sam Hendler, Co-Founder, Jack’s Abby

3:00PM – 3:30PM	Networking Break

3:30PM – 4:00PM	The Retail Environment for Craft – Tom Fox, Partner, CM Profit Group

4:00PM – 4:20PM	Distributor Profile: Massachusetts Beverage Alliance – Brian Murphy, Director of Sales & Marketing, Massachusetts Beverage Alliance

4:20PM – 4:40PM	Backyard Business Model: Notch Brewing – Chris Lohring, Founder, Notch American Session Beer

4:40PM – 5:00PM	Brewers Round Table: Discussing the state of the industry – Mark Hellendrung, Chris Lohring, Luke Livingston

5:00PM – 5:10PM	Startup Brewery Challenge Winner Announcement and Presentation

5:10PM – 7:00PM	Closing Reception