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May 29
Boston, MA
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Program – Brewbound Session Boston 2014

Agenda for Brewbound Session Boston 2014

Last updated: May 1, 2014.
Revere Hotel, Boston, MA
Lineup and times subject to change.


6:00PM – 8:00PM Welcome ReceptionHosted by Harpoon Brewery
Harpoon Brewery Tasting Room, 306 Northern Ave., Boston, MA
THURSDAY, MAY 29, 2014
7:00AM – 8:00AM Registration & Breakfast
8:00AM – 9:30AM Startup Brewery ChallengeSponsored by Craft Brew Alliance
9:30AM – 10:00AM Networking Break
10:00AM – 10:10AM Opening RemarksJohn Craven, Founder, BevNET; Chris Furnari, Editor, Brewbound
10:10AM – 10:40AM Fostering an Emotional Connection Through BrandingMark Hellendrung, President & CEO, Narragansett Beer
10:40AM – 11:00AM Backyard Business Model: Trillium BrewingJC Tetreault, Founder, Trillium Brewing
11:00AM – 11:20AM Powerful Programming: Sales Strategies for Craft BrewersMarty Ochs, Founder, E3 Craft Strategies
11:20AM – 11:40AM Sales Panel: Plan, Execute and SucceedJoe Whitney, Director of Sales & Marketing, Sierra Nevada; Naomi Neville, National Sales Director, Allagash Brewing; Marty Ochs, Founder, E3 Craft Strategies
11:40AM – 12:00PM Distributor Profile: Manhattan BeerRob Mitchell, VP of Sales & Craft, Manhattan Beer Distributors
12:00PM – 12:30PM The Financing Environment for CraftCraig Farlie, Managing Director, Farlie Turner & Co.
12:30PM – 1:30PM Lunch & Networking
1:30PM – 2:00PM The Buying Habits of Beer GeeksKate Baker and Suzanne Schalow, Co-Founders, Craft Beer Cellar
2:00PM – 2:20PM 20-Something: Early-Stage Entrepreneurial LessonsLuke Livingston, Founder, Baxter Brewing; Maggie Foley, Co-Founder, Backlash Beer Company; Tyler Mosher, Co-Founder, Downeast Cider House
2:20PM – 2:40PM Shifting Marketing Priorities as You GrowAndrew Teman, Founder, Heart Creative Agency
2:40PM – 3:00PM Backyard Business Model: Jack’s Abby BrewingSam Hendler, Co-Founder, Jack’s Abby
3:00PM – 3:30PM Networking Break
3:30PM – 4:00PM The Retail Environment for CraftTom Fox, Partner, CM Profit Group
4:00PM – 4:20PM Distributor Profile: Massachusetts Beverage AllianceBrian Murphy, Director of Sales & Marketing, Massachusetts Beverage Alliance
4:20PM – 4:40PM Backyard Business Model: Notch BrewingChris Lohring, Founder, Notch American Session Beer
4:40PM – 5:00PM Brewers Round Table: Discussing the state of the industryMark Hellendrung, Chris Lohring, Luke Livingston
5:00PM – 5:10PM Startup Brewery Challenge Winner Announcement and Presentation
5:10PM – 7:00PM Closing Reception


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