On the heels of the brand’s first Super Bowl commercial, Busch officially announced it is introducing refreshed packaging featuring a new look, which will be on shelves nationwide by early April. The redesigned packaging will be brought to life for the first time this weekend when Kevin Harvick’s No. 4 Busch Ford hits the track at The Clash race at Daytona International Speedway with a never-before-seen paint scheme.
- BREWERY TYPE
- Production - Large
- For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 46.4 percent share of the U.S. beer market. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 16 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.9 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries.
- ANNUAL PRODUCTION
Last Call: Michelob Ultra Release Super Bowl Spot; BA Appoints Neil Witte as Quality Ambassador; AleSmith to Expand Tasting Room; MillerCoors Spending $50 Million to Expand Leinenkugel’s Operations; Empire Brewing and 1911 Established Ciders Merge Sales Teams.
Spuds MacKenzie has risen from the grave to convince you that a night out with friends is more fun than staying home alone.
Press Clips: A-B Releases First Super Bowl Ads; Georgia and Mississippi Move Toward Direct Sales Reform; Boulevard Partners with Kansas City Royals; Corona, Tecate Challenge Trump
In this week’s edition of Last Call: Georgia and Mississippi move toward on-site sales, Anheuser-Busch and MillerCoors cut barley contracts and Twelve Rounds Brewing faces boycott after owner slams Women’s March on Facebook.
Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch.
Anheuser-Busch InBev and Keurig Green Mountain have signed an agreement to enter into a research and development-driven joint venture that will be tasked with inventing an in-home alcohol drink system, the two companies announced today. Specific financial terms of the transaction, including ownership percentages, were not disclosed and the deal is expected to close during the first quarter.
Craft Brew Alliance has appointed two Anheuser-Busch InBev executives to its board of directors, according to a press release issued last week.
Anheuser-Busch InBev is making a number of sizable investments to grow its acquired craft beer brands both domestically and abroad, according to recent reports. The world’s largest beer company is planning a large-scale international expansion for its biggest craft offering, Goose Island, and making significant investments to scale production capabilities for its Blue Point and Karbach Brewing brands in their respective home markets of New York and Texas.
The world’s biggest beer and soda makers struck a deal Wednesday, but the transaction wasn’t a long-rumored merger of the two companies. Anheuser-Busch InBev has agreed to sell its 54.5 percent equity stake in Coca-Cola Beverages Africa to the soda-making goliath for $3.15 billion. ABI had acquired the business in October as part of its $100 billion takeover of rival SABMiller.
The Cicerone Certification Program announced this week that The High End’s Max Bakker has become one of only 13 individuals world-wide to earn the title of Master Cicerone. The certification was earned following two days of intense written and oral exams, testing knowledge of beer styles, draft systems, beer evaluation, brewing technology and beer and food pairings. Bakker is now the first and only Master Cicerone located in New York.
Asahi Group to Purchase Pilsner Urquell and Other Beer Brands for $7.8 Billion
The federal government has approved Anheuser-Busch InBev’s acquisition of Texas-based Karbach Brewing Company.
Goose Island is migrating to Europe. Anheuser-Busch InBev is planting a series of pubs branded with the Chicago craft brewery’s name, starting with a pilot launch in London before Dec. 25, followed by a second London location and a third in Belgium, according to the Telegraph. The opening of the Goose Island Vintage Ale House marks the first launch by A-B InBev’s “brand experience” division, which reportedly hopes to gain notoriety for its craft brands. The pubs will offer Goose Island’s barrel-aged beers and American smokehouse-style fare.
Year Round Beers
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