Bitburger Debuts Gluten-Reduced Lager in US Markets

Bitburger, one of the largest private and family-owned breweries in Germany, founded more than 200 years ago, is pleased to announce the launch of Bitburger Gluten-Reduced Lager, a new addition to its portfolio in the U.S. market.

Already enjoyed by consumers across Europe since its national launch in 2020, following an initial regional introduction in 2019, the beer is now making its U.S. debut in response to growing demand from both consumers and retailers for additional gluten-reduced beer options. Crafted in the tradition of classic German brewing, the beer offers the approachable character of a lager while providing broader drinkability for consumers seeking reduced gluten options.

At 5.1% ABV, Bitburger Gluten-Reduced Lager delivers a bright and easy-drinking experience. The beer is finely malty, balanced and hoppy, and pleasantly full bodied. Gluten-reduced for broader drinkability, Bitburger's Lager allows those with a gluten intolerance to enjoy the authentic Bitburger taste.

"Consumers today are looking for more choices that fit their lifestyles without compromising on quality or flavor," said Scott Baver, Bitburger USA. "With our new Gluten-Reduced Lager, we're expanding the occasions and audiences for great German beer by offering a delicious option for people who often have limited choices in the beer category."

Bitburger Gluten-Reduced Lager is brewed like traditional beer using barley. During fermentation, a special enzyme is added that breaks down gluten proteins, lowering the measurable gluten level.

The finished beer is then tested to confirm gluten levels are below 20 parts per million (ppm).

Because the beer is brewed with barley, it is labeled gluten-reduced rather than gluten-free. While the beer tests below 20 ppm gluten, individuals with celiac disease or severe gluten sensitivity should consult their physician before consuming gluten-reduced beer.

Bitburger Gluten-Reduced Lager is available now in 11.2oz cans, sold in 6-packs and cases. Consumers can find the beer at participating retailers and beverage outlets nationwide.

Like all Bitburger beers, Bitburger Gluten-Reduced Lager is brewed at the Bitburger brewery in Bitburg, Germany, continuing more than two centuries of authentic German brewing tradition.

Availability in the United States is updated daily on discoverbitburger.com.