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BrewboundPress Releases

Wine and Cola Debuts in Southern California

info_outline PRESS RELEASE posted by Wine and Cola

Jun. 3, 2026 at 1:13 pm

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Wine-Based Ready-to-Drink Launches Just in Time for Summer, Capitalizing on U.S. Interest in the Beloved Kalimotxo Cocktail

Sounds Wrong, Tastes Right!

The Kalimotxo, a simple but delicious blend of wine and cola, was pioneered in Spain’s Basque Country in the 1970s. The instantly crowd-pleasing drink—smooth, refreshing, and a little rebellious—quickly became a favorite among youth across Spain and beyond, evolving into a cultural staple across Europe and Latin America.

The cocktail captured U.S. attention last year when Lady Gaga called it out as her personal favorite, prompting a flood of first-try reaction social content. While people may question the combination at first, most are surprised by how refreshing it is—a drink that sounds wrong, but tastes right.

“We’re not inventing a trend; we’re introducing the U.S. to a globally loved cocktail with deep cultural roots,” says Dale Laflam, CEO of Wrongfully Right Cocktails. “Our goal is to turn curiosity into ritual and make Wine and Cola the drink of the summer.” With interest in wine-based ready-to-drink cocktails spiking across the U.S., Wine and Cola’s summer debut is the perfect moment to introduce a globally beloved drink to U.S. trendsetters eager to try something unusual, provocative, and fun.

Wrongfully Right Cocktails will debut Wine and Cola in Southern California in five flavor profiles: Original, Diet Original, Cherry, Rosé, and Citrus, offering up the ultimate summer selection. The bold red heart logo and sleek can nod to vintage American design aesthetics, and the highly visible Wine and Cola makes this a provocative shelf standout that will pique the interest of culturally curious early adopters.

As younger consumers gravitate toward fun, convenient, and flavor-forward beverages over traditional wine, Wine and Cola enters the market built for modern drinking behavior. Today’s drinkers prioritize cultural relevance, shared experiences, and ready-to-drink convenience. At the same time, cola has become a Gen Z cultural ritual online, turning canned beverages into playful, identity-driven social moments. As the RTD category continues to grow, Wine and Cola brings together two globally familiar behaviors in one bold, internationally proven format.

Wine and Cola will debut across Southern California this summer, targeting culturally driven consumers seeking bold new ready-to-drink experiences.

About Wrongfully Right Cocktails: Wrongfully Right Cocktails is a beverage company focused on reimagining a globally beloved drink for the modern U.S. consumer. Blending cultural storytelling with bold, flavor-forward innovation, the company develops ready-to-drink beverages centered on bold combinations that challenge expectations, inspired by iconic international serves, and built for today’s evolving drinking habits. Wine and Cola introduces the classic Kalimotxo cocktail to a new generation through uniquely approachable flavor profiles, striking design, and a distinctly playful point of view. With a focus on convenience, curiosity, and social discovery. For more information, visit: wineandcola.com

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