Otherwise Brewing Partners with Breakthru Beverage to Expand California Distribution

San Francisco, CA – Otherwise Brewing, the San Francisco-based brewery known for its innovative approach to gluten-free craft beer, is proud to announce a major distribution partnership with Breakthru Beverage Group, one of the leading alcohol distributors in North America.

Effective January 1, 2026, Breakthru Beverage will assume exclusive distribution rights for Otherwise Brewing across California. This strategic move marks a significant milestone for the brewery, transitioning from self-distribution to a full-scale partnership designed to expand the brand's reach throughout the state and eventually into new markets.

Since launching in 2021, Otherwise Brewing has self-distributed its portfolio, a strategy that allowed the team to build deep relationships with local retailers and understand the specific needs of their accounts. However, the brand's rapid growth and increasing demand have necessitated a shift to a partner with robust logistical capabilities.

"When we launched, self-distribution was the best way to get to know our partners and support them effectively," said Aaron Gervais, CEO and co-founder of Otherwise Brewing. "As we've continued to grow, we reached a point where we needed the infrastructure of a premier distributor to properly serve our accounts. Partnering with Breakthru Beverage allows us to scale our reach significantly while letting our team focus on what we do best: brewing exceptional gluten-free beer."

The partnership will allow Otherwise Brewing to leverage Breakthru's extensive network, ensuring that their beers are available on more taps and shelves across California.

Key Highlights of the Partnership:

• Expanded Access: Otherwise Brewing products will be available to a wider range of retailers, bars, and restaurants across California.

• Operational Focus: The transition allows the Otherwise Brewing team to dedicate more resources to production innovation and face-to-face account support.

• Future Growth: The infrastructure provided by Breakthru paves the way for potential expansion beyond state lines in the future.

The official transition takes place on January 1, 2026. Retailers interested in carrying Otherwise Brewing products are encouraged to contact their local Breakthru Beverage sales representative.

About Otherwise Brewing Founded in 2021, in San Francisco, Otherwise Brewing is dedicated to creating distinct, flavorful craft beers that happen to be gluten-free. By utilizing alternative grains and enzymes, Otherwise Brewing proves that dietary restrictions shouldn't mean sacrificing flavor or quality.

About Breakthru Beverage Group Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of charitable organizations and local communities.