YPSILANTI, Mich. — O&W Inc., one of Michigan's premier beer distributors, is excited to announce the early launch of America’s Oldest Brewery, Yuengling, packaged beer lineup Monday, Sept. 8, a full week ahead of schedule. The timing coincides with the high-energy tailgating scene surrounding the University of Michigan vs. Central Michigan football game.
Following a record-breaking draft launch on Aug. 11, which saw over 500 accounts purchase selections and nearly 2,300 kegs sold across bars and restaurants in O&W’s territory, Yuengling is expanding its Michigan presence with the release of bottles and cans of:
- Yuengling Traditional Lager
- Yuengling Light Lager
- Yuengling Black & Tan
- Yuengling Flight – The Next Generation of Light Beer
These fan-favorite brews will be available at retail stores, bars and restaurants in select areas, continuing the momentum of what is already being called Michigan’s biggest beer launch in history.
The rollout is currently supported by three wholesalers across the state, including O&W Inc., with full statewide distribution expected by summer 2026, ensuring Yuengling fans from Detroit to the Upper Peninsula can enjoy their favorite brews.
“You’ve been asking. You’ve been tagging. Even road-tripping across state lines. Now, we’re coming to you,” said Tom Junod, director of business development at Yuengling Brewery. “To the rest of Michigan — we see you, we hear you. We’re just getting started.”
Excitement is already overflowing within O&W Inc.’s territory. Nearly 40,000 cases have been presold ahead of the launch, including a special Yuengling-only delivery day scheduled for Monday, Sept. 8. The demand speaks volumes: Michigan is thirsty for Yuengling.
“This launch is not only a milestone for Michigan beer lovers, but also a defining moment in my career,” said Jamie Wanty-Keeder, vice president of marketing at O&W, Inc. “To be part of bringing America’s Oldest Brewery to Michigan and seeing this level of excitement and demand is truly special. We’re proud to help write this chapter in Yuengling’s legacy.”
For more information, visit yuengling.com/beer-finder or follow @YuenglingBeer on social media.
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