CHARLOTTE, NC - June 9, 2025 - Society Awards, the premier designer and manufacturer of luxury, custom, and limited edition awards, has partnered with Sycamore, the number one independently-owned craft brewery in North Carolina, to create a beer that celebrates winning in all forms. “Taste of Victory” (7.5% ABV) is Sycamore’s first packaged West Coast-style IPA– a bold, hop-forward brew bursting with classic citrus, pine, and floral notes, and balanced by a smooth, dry finish: perfect for post-win toasts or everyday triumphs.
The collaboration came to life at The Line, an office and retail hub in the South End, where both companies are located.
“At Society Awards, we believe in celebrating excellence, whether it’s poured into a glass or polished into gold,” said David Moritz, CEO of Society Awards. “This collaboration with Sycamore is about local Charlotte pride and toasting the wins that shape this city.”
The name is a playful nod to the spirit of celebration because while it might not literally taste like victory, whatever that means, it’s a fun way to toast one. The exclusive “Taste of Victory” IPA will be available for a limited time at Sycamore’s taproom.
“As Charlotte’s largest hometown brewery, supporting and collaborating with local businesses has always been part of who we are. And of course, nothing pairs better with a big win than a bold and tasty IPA,” said Richard Magrath, Sycamore president.
Since its founding in 2007, Society Awards has set the gold standard for recognition. Their custom-designed awards are seen on the biggest stages, including the Emmys, Golden Globes, MTV, and YouTube. Sycamore, founded in Charlotte in 2013 and known for its fan-favorite Mountain Candy IPA, has grown into one of the region’s leading craft breweries, with a flagship taproom, a second location at Charlotte Douglas International Airport, and distribution across six states.
This is one trophy you can drink from.
About Society Awards
Society Awards is the premier designer and manufacturer of luxury, custom and limited edition awards. The Charlotte-based company makes more famous, prestigious and televised awards than any brand in history. Its awards and recognition products are crafted with an artistry and mastery that has propelled them to be the unparalleled industry leader. Clients include NATAS Emmy, the Academy of Country Music, Billboard, MTV, YouTube Creator Awards, NAACP, NBC's The Voice, American Music Awards, BET, CFDA, ABC's Dancing with the Stars, the Recording Academy, and many others.
About Sycamore
Owned and operated by husband-and-wife team Justin and Sarah Brigham, Sycamore has been creating award-winning craft liquids since 2013. Since then, production volume has soared, and Sycamore has now become the largest Charlotte-born brewery as well as the number one independently owned craft brewery in North Carolina. In 2023, Sycamore opened one of the largest taprooms in the United States in Charlotte’s South End neighborhood, further establishing itself as a gathering place for good times and great beer. Also, in 2023, Sycamore opened a taproom at the Charlotte airport (CLT). Sycamore has plans to open another taproom in 2026 in Charlotte’s Cotswold neighborhood. From year-round mainstays and IPAs to seasonal offerings and café-inspired brews, Sycamore beer is available at major retailers in NC, SC, VA, WV, TN and GA. Stay connected with Sycamore on Instagram, Facebook, TikTok and X (@SycamoreBrewing).
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