NoFo Brew Co Named as New Front of Shirt Sponsor for Walsall Football Club

We are delighted to confirm that NoFo Brew Co will the new front of shirt sponsor for Walsall Football Club. 

NoFo has been a long standing partner of Walsall Football Club since November 2022.

Since linking up with the Saddlers, NoFo has sponsored the warm-up kits and brought craft beers to fans in The Locker and bars at the Pallet-Track Bescot Stadium since April 2024 through the Liquorman. Swift Lager, exclusively available at Bescot Stadium, was also introduced last season. 

In November 2024, NoFo also opened the NoFo Suite – a multi-purpose space fully equipped with an exclusive bar, furniture as well as a number of smart TVs, WiFi and a balcony which overlooks the pitch. 

NoFo’s partnership with Walsall Football Club continues to grow, and this is an exciting new chapter in this already fantastic relationship. 

Walsall’s new home and away kits will be revealed on Friday evening, and Saddlers fans will be able to get their hands on our new jerseys on Saturday 7th June at the Kit Launch Event in The Locker.

Walsall FC CEO Ben Sadler is excited to see NoFo as the new front of shirt sponsor and is looking forward to the upcoming kit launch. 

“We’re excited that NoFo Brew Co will be our new front of shirt sponsor,” he said.

“Since partnering with NoFo in 2022, they’ve been incredibly supportive as our relationship has continued to grow. 

“NoFo’s craft beers have proved popular with Saddlers fans since being made available at the Pallet-Track Bescot Stadium. 

“Supporters will have seen NoFo on the front of our warm-up tops in recent seasons and we’re looking forward to having them on the front of our kits and seeing our partnership continue to develop.” 

Joe Garcia, Co-Founder and CEO of NoFo Brew Co, also expressed his delight at seeing NoFo represented on Walsall’s kits. 

“NoFo is pleased to be the new front of shirt sponsor for Walsall FC,” he said.

“We are proud to align further with the club and deepen our investment in it. From our initial sponsorship of the warm up kits to our current presence in the stadium and The Locker, we feel like the brand of NoFo and Walsall fit very well together. 

“After all, what’s a better combination than beer and football? We cannot wait for the new season to start. Up the Saddlers!”