805 Beer Unveils Cinco de Mayo Campaign with New Ad Spot and Tropa Magica Video, Celebrating Hispanic Authenticos and the Spirit of the Central Coast

Ahead of its Summer of Cerveza, Firestone Walker Brewing Company's 805 Beer rolls out its 2025 Cinco de Mayo campaign, spotlighting California’s Hispanic culture through a new ad spot and a Tropa Magica video. The campaign celebrates 805 Authenticos—trailblazers who embody the authentic spirit of the 805—paired with the 805 Beer lineup: 805 Blonde Ale (4.7% ABV), 805 Cerveza brewed with real lime (4.5% ABV), and the non-alcoholic blonde 8ZERO5.

Featuring Authenticos Karlos Balderas (Santa Maria’s professional boxer and former Olympian), Steve Corona (professional skater from Los Angeles), Sabor Customs (Monterey’s custom car culture club), and Tropa Magica (East LA cumbia punk band), the new ad spot weaves their individual stories - driven by family and fueled by tradition - within the tapestry of California. Additionally, having collaborated with the East LA Tropa Magica since 2021, their new music video available on 805 Beer's website and YouTube features Tropa's fuzzed-out guitars and backyard vibes, inviting fans to raise a cold one for the holiday.

Beyond craft, 805 Beer remains a brand rooted in California and the individuals who create its way of life. Authentically portraying the unique stories and perspectives of these Authenticos, the projects above embody not only the trailblazing ethos of 805 Beer’s California central coast, but also that bold spirit of music, culture, and community that Cinco de Mayo represents.