Wisconsin Women's Month Collab Evolves and Expands, Supporting Females in Beer & Spirits Industries, Fundraises for Women's Charities

SHEBOYGAN, Wis. - Fourteen women + ten beers + three spirits + one cider + one month + dedication to raising money for women-focused charities = Women’s Beer and Spirits Collective. With a strong focus in the Milwaukee-area and Madison-area, this Women’s History Month collaboration’s charitable impact continues to grow as it raises awareness of females in the male-dominated craft beer and spirits industry. New for 2025! The collective adds more participants, events, brands, and venues including Milwaukee’s Triple Taproom.

“There are so many charities in Wisconsin that benefit women across the state and we wanted to make sure they get highlighted,” said Julianna Pierandozzi, Sales Representative of 3 Sheeps Brewing Co. and co-founder of the Women’s Beer and Spirits Collective. “It also gave us an opportunity to work with the accounts involved in this fundraising collaboration to see if they had a personal connection to a particular charity.”

Last year the initiative raised almost $20,000 for the Sojourner Peace Center, which has been the main recipient of the donations in prior years. The 2025 Women’s History Month effort will spread monies raised to a wider selection of charities that benefit women including the following recipients: Lotus Legal Fund, Wisconsin Women's Network, 9to5, Pearls for Teen Girls, Girls on the Run, Sunshine Place, and Reproductive Justin Action Milwaukee. 

Now in its fourth year, the support continues to grow from the region’s breweries. The number of companies participating has grown from the inaugural five breweries in 2022 to 14 brands in 2025. New this year, Schilling Cider, Deep Eddy vodka, Guinness, and Earth Rider Brewery are joining the coalition and even more events are slated. 

“This unique collaboration of female representatives in the beverage industry, continues to brew interest, evolve and expand,” said Pierandozzi. 

With almost 40 events on the horizon spanning from February 28 through March 31, the Women’s Beer and Spirits Collective-hosted events kick off with a night at Izzy Hops Sip & Nosh with the finale at Sugar Maple. Additional events to highlight include some new and interactive events including: Jukebox Bingo at The Pint, Dance Parties at Falcon Bowl and Boone and Crockett, Drag Bingo at Aftershock, and Battle Karaoke at The Weary Traveller. For a current list of events visit Facebook and search for womensbeerandspiritscollective.

Women’s Beer & Spirits Collective Kickoff Event
Friday, February 286-8 at Izzy Hops Swig & Nosh (2311 N. Murray Avenue, Milwaukee)

The Women’s Beer & Spirits Collective kickoff will be hosted by the leads from each participating business in the collaboration as they celebrate Women’s History Month. Izzy Hops is featuring raffles, 50/50 and drink specials. The bar will showcase a variety of the beer and cider from the brands represented by the coalition along with specialty cocktails from the brands. Izzy Hops will donate $1 per drink to the Wisconsin Women’s Network from purchases from the supporting brands.

“We are so back! So excited for year four! New partners across the board with group members, bars and restaurants, and charities,” said Pierandozzi. “We hope we can continue to raise money and awareness for these great charities and groups across the state. 

How to support! Fundraising opportunities include:

• Attend and support at an onsite events (see schedule below)
• Point-of-purchase donation displays at various bars and restaurants
• Donations can also be made online at via this QR code 

2025 Women’s Beer and Spirits Collective Representatives | Breweries + Cidery

3 Floyds and WarPigs USA Brewing (Munster, Ind.) - Morgan Trace, Sales Representative

| Based in Madison

3 Sheeps Brewing Co. (Sheboygan, Wis.) - Julianna Pierandozzi, Sales Representative | Based in Milwaukee

Bell’s Brewery (Comstock, Mich.) and New Belgium Brewing Company (Fort Collins, Colo.) - Clare Twietmeyer, Sales Representative | Based in Milwaukee

*Guinness  (New Brand!) (Dublin, Ireland) - Breanne Berger, Sales Representative | Based in Madison
*Earth Rider (New Brand!) (Superior, Wis.) - Chelsea McKune, Title | Based in Milwaukee

Founders/Avery Brewing (Grand Rapids, Mich. / Boulder, Colo.) - Lauren Burghardt, Sales Representative | Based in Milwaukee
*Indeed Brewing (New Brand!) (Minneapolis, Minn.) - Molly McCollum, Sales Representative | Based in Madison
Revolution Brewing (Chicago, Ill.) - Maggie Skinner, Area Sales Manager | Based in Milwaukee 

*Schilling Cider (New Brand!) (Auburn, Wash.)- Donna Meierdirk, Title | Based in Milwaukee
Surly Brewing Co. (Minneapolis, Minn.) - Amanda Olson, Sales Representative | Based in Madison
Young Blood Beer Co. (Madison, Wis.) and Saturday (Madison, Wis.) - *Des Ackerman (New Representative), Sales Representative | Based in Madison

*denotes new Women’s Month participants

2025 Women’s Beer and Spirits Collective Representatives | Spirits

Tullamore D.E.W. - Samantha Chapnick, Associate at William Grant & Sons | Based in Milwaukee

Brown-Forman (most known for Woodford Reserve and Jack Daniels brands) - Abigail Watters, Key Accounts and Activation Manager | Based in Milwaukee 

*Deep Eddy and Green House (New Brands!) (Dripping Springs, Texas) - Davina Verhagen, Title | Based in Milwaukee

Month-long venues to grab drinks and donate throughout March include:

- 3 Sheeps Brewing Company 1837 North Ave (Sheboygan)

- 3rd Street Market Hall 275 W Wisconsin Ave Suite 100 (Milwaukee)

- Aftershock Classic Arcade 1444 E Washington Ave (Madison)

- Bars & Rec across 5 Milwaukee locations: New Fashioned, Amped, North South Club, AXE MKE, and 9 Below (Milwaukee)- Biersal Tavern 5520 W Vliet St (Milwaukee)- Busby’s 3475 S Kinnickinnic Ave (Milwaukee)- Camino MKE 434 S 2nd St (Milwaukee)

- Camino West Allis 7211 W Greenfield Ave (Milwaukee - West Allis)- Comet Cafe 1947 N Farwell Ave (Milwaukee)- Draft & Vessel 4417 N Oakland Ave (Milwaukee - Shorewood)

- Draft & Vessel 7479 Harwood Ave (Milwaukee - Wauwatosa)- Dugout 54 5328 W Bluemound Rd (Milwaukee)

- Falcon Bowl 801 E Clarke St (Milwaukee)- Heirloom MKE 2378 S Howell Ave (Milwaukee)

- Highland House 12741 N Port Washington Rd (Mequon)

- Honeypie Cafe 2569 S Kinnickinnic Ave (Milwaukee)- Muskellounge and Sporting Club 7479 Harwood Ave (Milwaukee - Wauwatosa)

- Palomino 2491 S Superior St (Milwaukee)

- SmallPie 2504 E Oklahoma Ave (Milwaukee)

- Triple Taproom 2018 E North Ave (Milwaukee)

- Von Trier 2235 N Farwell Ave (Milwaukee)

Sheboygan’s 3 Sheeps Brewing Co. Increases Support of Women’s Month with Addition of Triple Taproom participation, Second Women’s Month Brew Pink Shoelaces

From the inception of this coalition in 2022, 3 Sheeps Brewing has been a lead supporter of this coalition. Each year 3 Sheeps Women’s Month Beer Lady Lupulin is featured by the brewery for Women’s Month. The specialty beer crafted by female cellar team member Kate Thomma will be available on draft at the brewery’s Sheboygan taproom (1837 North Avenue) and new this year! at Triple Taproom in Milwaukee (2018 E North Avenue). Several of the Women’s Month participating bars will also feature 3 Sheeps Brewing’s Lady Lupulin on draft. 

Name: Lady Lupulin IPA

Description: an IPA brewed in partnership with Pink Boots Society made with Simcoe, Mosaic, Chinook and Krush hops. 

ABV: 6%

Brewer's Note: The beer will give notes of grapefruit, dark berries and rich woodiness. Availability Note: This beer will be on-tap at various Women’s Month participating bars and restaurants, and on-tap at the Sheboygan and Triple Taprooms. A fruited variant of Lady Lupulin will exclusively be available at the 3 Sheeps Taproom.

Special for 2025! 3 Sheeps Brewing is featuring a second beer: Pink Shoelaces - a blackberry fruited sour named after a song by The Chordettes. Best known for their hits “Lollipop” and “Mr. Sandman”, The Chordettes formed in Sheboygan in the late 1950s. This brew pays tribute to this female band from its hometown. This beer will be on-tap exclusively at the Sheboygan Taproom starting mid-March.

Charitable giving is important to the brewery during Women’s Month and all year long. Each month the brewery team selects one non-profit organization to receive $1 for each pint sold of Wisconsinitis. This month, 3 Sheeps selected charity is Safe Harbor of Sheboygan County which provides services to reach out to those affected by sexual assault and domestic abuse; provide support to those in crisis; and to educate individuals, families and the community, with the tools needed to empower them to live lives free of domestic abuse and sexual assault. At the brewery’s Sheboygan taproom (1837 North Avenue) $1 for each pint of Wisconsinitis sold will be donated to the mission.

New this year! 3 Sheeps will also donate $1 for each pint sold at Triple Taproom in Milwaukee (2018 E North Ave) of the following beers made by the business’s partner breweries:

• Wisconsinitis by 3 Sheeps Brewing
• Vacationland by Door County Brewing
• Everything Eventually by Hacienda Brewing

The funds raised from Triple Taproom will be donated to Wisconsin Women's Network (WWN) - advancing the status of women & girls in Wisconsin through communication, education, and advocacy.

ABOUT WOMEN’S BEER AND SPIRITS COLLECTIVE:

A collaboration led by female beverage industry representatives in timing with Women’s Month in March to raise awareness for females in a male-dominated craft beer industry that in turn raises money for women in our community. In 2022, the inaugural Women’s Month collaboration effort of females in the brewery industry was led by five representatives supporting the 11 events that raised $2,119. The 2023 goal was set at $4,000 with breweries committed to match donations (up to $2,000) and raised $8,000 through its 23 events and corresponding efforts. In 2024, $20,000 was raised through almost 40 events.

ABOUT 3 SHEEPS BREWING:

3 Sheeps Brewing was founded in April 2011 and is Wisconsin’s third largest craft brewery. The brewery and taproom are located in Sheboygan, Wis. 3 Sheeps Brewing distributes craft beer and Cloudless Hard Seltzer throughout Wisconsin and the Eastern regions of Minnesota. In 2024, 3 Sheeps opened a satellite taproom in Milwaukee’s Triple Taproom (2018 E North Avenue) in partnership with Hacienda Brewing Co. (Milwaukee) and Door County Brewing (Door County). 

Address: 1837 North Avenue, Sheboygan, Wis.

CONTACT: 

For more information, photos and to schedule interviews: Beth O’Reilly of O’Reilly Public Relations at  920.889.0818