Keystone Light Wants to Send Fans on the Smoothest Fishing Trip

Keystone Light is committing to being the smoothest companion on the water for the upcoming fishing season. This year is no different as the light-bodied, smooth brew offers a new thematic fishing pack, merch and a chance for a few to win prizes guaranteed to put them into the “gone fishing” state of mind. 

With Keystone Light, fishing will always be a smooth catch. Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures. This new pack will stick out on shelf and the design will be reflected in merchandise, point-of-sale, and localization, all in an effort to guarantee a smooth catch this season. 

From now through April 30, Keystone Light fans can scan the QR codes on the beer's new fishing pack to enter two giveaways. Fans will be entered in the grand prize sweepstakes for an exclusive fishing trip for them and up to four of their buds. They'll also have a chance to instantly win exclusive fishing gear. 

“There’s nothing quite like the thrill of slipping on your vest and gearing up to hit the water,” said Allison Miller, Keystone Light Marketing Manager. “For two years, Keystone Light has been the smoothest companion on the water and now we're offering fans a new, smooth fishing experience. We’ll remove the stress of planning so you can focus on enjoying a perfect day with Keystone Light and new gear this season.”

Keystone Light is offering one of five grand prize regional fishing trips. Winners will receive a fishing getaway experience for themselves and up to four of their buds, along with hotel accommodations, a full day guided fishing experience, and a $1,500 travel stipend. The regional fishing experiences will take place in:

• Orofino, Idaho
• Lake of the Woods, Minnesota
• Lake Erie, Pennsylvania
• Pawleys Island, South Carolina
• Austin/Lago Vista, Texas

Consumers 21+ who don’t win one of the regional fishing trips still have a chance to win other prizes from the Keystone Light collaboration with Realtree including tackle box coolers, fishing vests, fishing shirts designed with a custom Realtree fishing pattern, beverage wraps, and hats. Instant prizes can be won by scanning the QR code found on the brand’s packaging and point of sale pieces or by visiting keystonelight.com/fishing. 

To further help fishing enthusiasts get ready for their next big catch, Keystone Light plans to release a line of fishing-themed merchandise, inclusive of short sleeve shirts, long sleeve shirts, hats, pins, stickers and a fishing shirt made in collaboration with Realtree. The merch will be available for purchase online at keystonelight.com starting in February. 

Keystone Light’s fishing thematic packaging marks the beginning of a larger equity design update from the brand. The new packaging features a can of Keystone Light on a fishing dock with fishing hooks and bait and will be available nationwide in 15, 24, and 30 packs. Check out the product locator at keystonelight.com/where-to-buy to find Keystone fishing near you. For more updates on Keystone Light, fans can follow @keystonelightofficial on Facebook and Instagram. 

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.