Skip to main content
  • BevNET
  • Nosh
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live: Dec. 9+10
  • Award Nominations
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • Free Sign Up
    • View Archive
  • Submit
    back
    • Submit News
    • Brewbound 2026 Awards
      Submit Your Nominations
    • Annual CPG Awards
      Submit Your Nominations
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live: Dec. 9+10
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Siebel Institute of Technology and Lallemand Brewing Celebrate Successful Collaboration with BERO

Promoted post by Siebel Institute of Technology

Feb. 17, 2025 at 12:11 pm

XLinkedInRedditFacebookEmail
Report Press ReleaseContact the Poster
alcohol freeresearch brewingpilot brewingbeer recipe developmentbeer recipe formulationbero beernon alcoholic
Beer Companies
Listen to this article
  • image-01

Siebel Institute of Technology and Lallemand Brewing are proud to announce their successful collaboration with BERO, a premium non-alcoholic beer brand created by actor Tom Holland.

This partnership has resulted in the development of three unique beer styles: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat, all brewed using the innovative LalBrew® LoNa™ yeast.

The collaboration began with pilot batches brewed at the Siebel Institute of Technology, a renowned brewing school based in Chicago, IL and recognized for its research brewing facilities and expertise. Grant Wood, BERO’s Chief Brewmaster, chose Siebel for these trials due to his long-standing connection with the institute.

“I thought of Siebel to do our pilot batches because I did my initial brewing training there way back in 1987. It was a great fit for BERO because we were focused on using the LalBrew® LoNa™ yeast and Siebel is a part of that Lallemand team.”  

Grant Wood, Chief Brewmaster at BERO

The LalBrew® LoNa™ yeast, developed by Lallemand Brewing, plays a crucial role in creating BERO’s distinctive non-alcoholic beers. This yeast allows for the production of flavorful and clean beers with less than 0.5% alcohol by volume, maintaining the rich taste and complexity that beer enthusiasts desire.

“The project challenged us positively on a number of levels while working closely with Grant, from arriving at the proper mashing regime needed through to the end packaging stage to ensure product stability. It was a great learning experience for all involved, especially in utilizing LalBrew® LoNa™ to arrive at the outcomes that pleased Grant and the Bero team’s expectations.”

John Hannafan, General Manager of the Siebel Institute

Since its launch in October, BERO is off to a great start and has set the groundwork for significant distribution expansion in 2025. This will make BERO’s premium non-alcoholic beers available to a wider audience, offering an alternative for those who seek the taste and experience of traditional beer without alcohol.

For more information about BERO, the Siebel Institute of Technology, and Lallemand Brewing, please visit their respective websites.


About Siebel Institute of Technology

Founded in 1872, Siebel Institute of Technology is the oldest brewing school in the Americas, and one of the oldest in the world. It offers a range of educational offerings and services for the brewing industry, including research and development, consulting, and training.

About Lallemand Brewing

Lallemand Brewing is a global leader in the development, production, and marketing of yeast and bacteria for the brewing industry. With a commitment to innovation and quality, Lallemand Brewing provides brewers with the tools they need to create exceptional beers.

About BERO

Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you’re already chasing a life enriched – we’re simply here to make it exceptional. Expect Nothing Less.

For More Information:
Siebel Institute Research Brewing Services

Industry Marketplace

Contract Brewing Available

Contract Brewing Available

  • View All
  • Post a Listing

Latest News

Congress Delays Federal Hemp Ban Until December 11

Congress Delays Federal Hemp Ban Until December 11

Athletic Brewing Appoints Dan Kleinman as CMO

Athletic Brewing Appoints Dan Kleinman as CMO

SPONSORED POST
Hop Water: What Breweries Should Consider Before Scaling Up

Hop Water: What Breweries Should Consider Before Scaling Up

Featured Jobs

Packaging Operator - Craftsmith Beverage

Packaging Operator - Craftsmith Beverage

Head Brewer - The Beer'd Brewing Company

Head Brewer - The Beer'd Brewing Company

Packaging Specialist - Cerebral Brewing

Packaging Specialist - Cerebral Brewing

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

Cellar Operator - Craftsmith Beverage

Cellar Operator - Craftsmith Beverage

Brewing Roles @ Asahi Beer USA - Asahi Beer USA

Brewing Roles @ Asahi Beer USA - Asahi Beer USA

  • View All Jobs
  • Post a Job

Additional News

Sierra Nevada Doubles Down on Core 4 Brand Families for 2027 Growth

Sierra Nevada Doubles Down on Core 4 Brand Families for 2027 Growth

New RTD Cocktail Releases From BuzzBallz, Salt Point, Deep Eddy, Good Boy and More

New RTD Cocktail Releases From BuzzBallz, Salt Point, Deep Eddy, Good Boy and More

Beer Growth Leaders ‘Drive Less Negativity’ in Circana Weekly Scans

Beer Growth Leaders ‘Drive Less Negativity’ in Circana Weekly Scans

Crooked Pop Taps Lee Schill as CCO; Inks Partnership with Reyes Beverage Group

Crooked Pop Taps Lee Schill as CCO; Inks Partnership with Reyes Beverage Group

Jobs in the Beer Industry

  1. Shift Brewer - Icicle Brewing Company - Icicle Brewing Company
  2. Packaging Technician - Icicle Brewing Company - Icicle Brewing Company
  3. Business Development Manager-Midwest - Asterisk Imports - Asterisk Imports
  4. Sales Representative Roles - Wayfinder Beer - Wayfinder Beer
  5. Malt RTD Commercial Sales Manager - Hive - Hive
  6. Regional Account Manager - Southwest - D&V International - D&V International
  7. Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • View All Jobs
  • Post a Job

Promoted PR Posts

Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce

Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce

Tennessee Brew Works Announces Grand Opening of the Lenoir City Barrel House

Tennessee Brew Works Announces Grand Opening of the Lenoir City Barrel House

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Bitburger Debuts Gluten-Reduced Lager in US Markets
  2. DESTIHL Launches Normal Beer, an All-Malt American Light Lager, This September
  3. Tacos Atarantados Launches First Signature U.S. Beer in Partnership with Magic 13 Brewing Co.
  4. Rounds Wants to Turn Bartenders Into the Next Generation of Creators
  5. New Trail Brewing Brings Wholesaler Partners Together for 2026 Summit
  1. Congress Delays Federal Hemp Ban Until December 11
  2. Athletic Brewing Appoints Dan Kleinman as CMO
  3. ‘Craft Conglomerates’ Struggling to Find Traction in Off-Premise Scans, per Bump Williams Consulting
  4. Sierra Nevada Doubles Down on Core 4 Brand Families for 2027 Growth
  5. New RTD Cocktail Releases From BuzzBallz, Salt Point, Deep Eddy, Good Boy and More
  1. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  2. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  3. Morales Beverage Group Moves In On RNDC Indiana Assets
  4. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  5. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  6. Verlaine’s Lychee Martini Tests 25 Years Of NYC Bar Cred As It Breaks Into New Markets
  7. Gulf Distributing Hires First Spirits Director to Grow Division
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase