• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Siebel Institute of Technology and Lallemand Brewing Celebrate Successful Collaboration with BERO

info_outline Promoted post by Siebel Institute of Technology

Feb. 17, 2025 at 12:11 pm

X LinkedIn Reddit Facebook Email
Report Press Release Contact the Poster
alcohol freeresearch brewingpilot brewingbeer recipe developmentbeer recipe formulationbero beernon alcoholic
Beer Companies
Listen to this article
  • image-01

Siebel Institute of Technology and Lallemand Brewing are proud to announce their successful collaboration with BERO, a premium non-alcoholic beer brand created by actor Tom Holland.

This partnership has resulted in the development of three unique beer styles: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat, all brewed using the innovative LalBrew® LoNa™ yeast.

The collaboration began with pilot batches brewed at the Siebel Institute of Technology, a renowned brewing school based in Chicago, IL and recognized for its research brewing facilities and expertise. Grant Wood, BERO’s Chief Brewmaster, chose Siebel for these trials due to his long-standing connection with the institute.

“I thought of Siebel to do our pilot batches because I did my initial brewing training there way back in 1987. It was a great fit for BERO because we were focused on using the LalBrew® LoNa™ yeast and Siebel is a part of that Lallemand team.”  

Grant Wood, Chief Brewmaster at BERO

The LalBrew® LoNa™ yeast, developed by Lallemand Brewing, plays a crucial role in creating BERO’s distinctive non-alcoholic beers. This yeast allows for the production of flavorful and clean beers with less than 0.5% alcohol by volume, maintaining the rich taste and complexity that beer enthusiasts desire.

“The project challenged us positively on a number of levels while working closely with Grant, from arriving at the proper mashing regime needed through to the end packaging stage to ensure product stability. It was a great learning experience for all involved, especially in utilizing LalBrew® LoNa™ to arrive at the outcomes that pleased Grant and the Bero team’s expectations.”

John Hannafan, General Manager of the Siebel Institute

Since its launch in October, BERO is off to a great start and has set the groundwork for significant distribution expansion in 2025. This will make BERO’s premium non-alcoholic beers available to a wider audience, offering an alternative for those who seek the taste and experience of traditional beer without alcohol.

For more information about BERO, the Siebel Institute of Technology, and Lallemand Brewing, please visit their respective websites.


About Siebel Institute of Technology

Founded in 1872, Siebel Institute of Technology is the oldest brewing school in the Americas, and one of the oldest in the world. It offers a range of educational offerings and services for the brewing industry, including research and development, consulting, and training.

About Lallemand Brewing

Lallemand Brewing is a global leader in the development, production, and marketing of yeast and bacteria for the brewing industry. With a commitment to innovation and quality, Lallemand Brewing provides brewers with the tools they need to create exceptional beers.

About BERO

Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you’re already chasing a life enriched – we’re simply here to make it exceptional. Expect Nothing Less.

For More Information:
Siebel Institute Research Brewing Services

Industry Marketplace

Contract Brewing Available

Contract Brewing Available

  • View All
  • Post a Listing

Latest News

Insider’s Week in Beer: 💍 Marriage Getting Twisted? Get Tea

Insider’s Week in Beer: 💍 Marriage Getting Twisted? Get Tea

21st Amendment, TTB Agree to $423k+ Offer in Compromise

21st Amendment, TTB Agree to $423k+ Offer in Compromise

SPONSORED POST
What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

Featured Jobs

National Sales Director - Allagash Brewing Company

National Sales Director - Allagash Brewing Company

Brewer - Malibu Brewing Company

Brewer - Malibu Brewing Company

Los Angeles Field Sales Representative - Allagash Brewing Company

Los Angeles Field Sales Representative - Allaga...

Hospitality and Brand Manager - Boal City Brewing

Hospitality and Brand Manager - Boal City Brewing

Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery

Part-Time Account Scout / Brand Ambassador - Eq...

Brewer - Shift Brewer - Urban Roots Brewing

Brewer - Shift Brewer - Urban Roots Brewing

  • View All Jobs
  • Post a Job

Additional News

Press Clips: James Watt’s Offer for BrewDog; Atwater Grand Rapids to Close; Lost Abbey’s Monastery Officially Opens

Press Clips: James Watt’s Offer for BrewDog; Atwater Grand Rapids to Close; Lost Abbey’s Monastery Officially Opens

Hemp Beverage Volume +133% in 2025, per Hemp Beverage Alliance

Hemp Beverage Volume +133% in 2025, per Hemp Beverage Alliance

Baller Moves: Girl Beer Targets Rapid Expansion, Fueled by Dallas Wings Deal, Chain Placements and Variety Packs

Baller Moves: Girl Beer Targets Rapid Expansion, Fueled by Dallas Wings Deal, Chain Placements and Variety Packs

World Cup Draft Boost Sustained Thru Later Tournament Stages, per BeerBoard

World Cup Draft Boost Sustained Thru Later Tournament Stages, per BeerBoard

Jobs in the Beer Industry

  1. Facilities Manager - Trillium - Trillium
  2. Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  3. Brewer - Malibu Brewing Company - Malibu Brewing Company
  4. Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery - Equilibrium Brewery
  5. Los Angeles Field Sales Representative - Allagash Brewing Company - Allagash Brewing Company
  6. von Trapp Brewery Cellar Person - von Trapp Brewery - von Trapp Brewery
  7. National Sales Director - Allagash Brewing Company - Allagash Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

Pete Grego Beverage Business Consulting, LLC

Pete Grego Beverage Business Consulting, LLC

Celebrate and Support Tennessee State Parks with Beer

Celebrate and Support Tennessee State Parks with Beer

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. US Bartenders' Guild Announces New Appointment to Board of Directors
  2. Shandy’s coming home: Shandy Shack’s lighter libations for late nights
  3. Outshinery Lite: Beer Bottle Shots, 15M Configs
  4. Bunta Beer secures Champers Drinks distribution to accelerate UK expansion across on-trade
  5. MadTree Has Launched the Most Cincinnati Thing You Can Buy This Summer — a Boatload of Sway
  1. Insider’s Week in Beer: 💍 Marriage Getting Twisted? Get Tea
  2. 21st Amendment, TTB Agree to $423k+ Offer in Compromise
  3. Vine Street’s Annie McGinnis to Lead National Black Brewers Association as President
  4. Press Clips: James Watt’s Offer for BrewDog; Atwater Grand Rapids to Close; Lost Abbey’s Monastery Officially Opens
  5. Hemp Beverage Volume +133% in 2025, per Hemp Beverage Alliance
  1. Zero Proof Playbook: Jill Sites On How To Find Growth In Adult Non-Alc
  2. Joel Gott Wines, Powerhouse Producer of Affordable Wines, Turns To RTDs
  3. In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture
  4. Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins
  5. As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’
  6. Spirits Distribution: RNDC Fallout Squeezes Suppliers; SGWS Cuts Jobs; Suppliers Jump to Reyes
  7. Southern Glazer’s to Cut 1% of Workforce in Digital Sales Shift
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙