Urban South Brewery Partners with Perlis for Exclusive Mardi Gras Beer Collaboration

PRESS RELEASE posted by Urban South Brewery

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NEW ORLEANS — Urban South Brewery is proud to partner with the iconic New Orleans clothing store Perlis to unveil this season's parade route crusher, Mardi Gras Pils. This exciting collaboration showcases Urban South's expertly crafted Pilsner decked out in the latest Perlis pattern, capturing the festive spirit of the season. Mardi Gras Pils is available now at Urban South Brewery and select retail locations, bringing a crisp, clean flavor to Mardi Gras celebrations citywide. 

Adding to the Carnival excitement, Urban South Brewery is a certified reseller of Dong Phuong Bakery's legendary king cakes throughout the season, offering visitors a unique pairing experience with its Flight + Slice program. Guests can enjoy expertly matched beer flights alongside delicious slices of Dong Phuong king cake, making the brewery a must-visit destination during Mardi Gras.

"We're thrilled to collaborate with Perlis for Mardi Gras this year and proud to continue our partnership with Dong Phuong Bakery," said Jacob Landry, Founder and President of Urban South Brewery. "These partnerships highlight the creativity and traditions that make New Orleans so special, and we're excited to share these unique Mardi Gras experiences with our community."

About Dong Phuong Bakery

Founded in 1982, Dong Phuong Bakery is a James Beard Award-winning Vietnamese bakery in the heart of New Orleans East offering traditional baked goods, banh mi, and seasonal staples such as mooncakes and king cakes. For more information, visit dpbakery.com 

About Urban South Brewery

Founded in 2016, award-winning Urban South Brewery has established itself as one of the leading Southern regional craft breweries. From its original New Orleans taproom to its recently acquired Perfect Plain Brewing Co. in Pensacola, Florida, the brewery produces high-quality, affordable beers that are easy to drink and a great way to enhance any occasion. Known for its flagship Paradise Park American Lager and Holy Roller IPA, fruited sours, and THC seltzers, recent accolades include: 2024 World Beer Cup (Silver),  2023 U.S. Open Beer Championship (Bronze), 2022 U.S. Open Beer Championship (Gold and Bronze), 2021 Can Can Awards (Gold and Bronze, 2020 U.S. Open Beverage Championship (Silver) and 2020 Great American Beer Festival (Gold). Urban South prides itself on being a strong community partner with a belief that beer is a family affair. For more information, visit UrbanSouth.com or @urbansouthbeer @urbansouth_nola @perfectplain on social media.

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