BREWDOG : AF Variety Pack Refresh + New Brand Release
More than ever, consumers continue to expect a variety of styles and high quality brands in the beer category and in Non-Alc(s), its no different...
In fact, consumers want AFNA brands which line up with the expectations provided by full-strength portfolios and lineups.
BREWDOG is excited to provide consumers high quality, great tasting choices within their consumption journey as well as business solutions to their wholesaler and retailer partners.
"The country's #1 NA Beer Variety Pack (Source: IRI L52W) leads the charge as a valuable expression of the decision to curb, abstain or consume differently in January or overall " says Eric Teodoro Franco, Chief of Sales and Marketing for BREWDOG. "We are really excited to continue to be a lead supplier in this explosive category and can't wait to see the refreshed packaging and new brand in sets, on shelves and on display in January and beyond."
The AF Variety Pack contains 3 of the best selling BREWDOG AF brands (Hazy AF, Elvis AF and Punk AF) as well as their newest and DELICIOUS new alcohol-free brand, Cold AF.
In support of the new brand, the refreshed packaging reflects their continued vision of what a great Alcohol Free brand and portfolio should represent.
Not only does the beer(s) taste great but at 20 calories per 12oz can (120 calories per 6 pack), the brewery has committed to even more reason(s) to make BREWDOG AF brands a brand of choice in your fridge or pantry.
Additionally, Cold AF 6 packs will launch in February Nationwide additionally.
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