Boulevard Brewing Co. Toasts to 35th Anniversary, Partners with Holladay Distillery for Limited Release Anniversary Ale

KANSAS CITY, Mo. (November 14, 2024) — In celebration of 35 years of brewing in Kansas City, Boulevard Brewing Co. has announced their latest collaboration: the 35th Anniversary Ale. Aged in Soft Red Wheat Bourbon barrels and Ben Holladay Bottled in Bond barrels provided by Weston, Missouri-based Holladay Distillery, the 35th Anniversary Ale boasts a hearty 12.5% ABV and a dark malt-forward balance perfect for celebrations.

Boulevard’s founder John McDonald delivered the first keg of Pale Ale on November 17, 1989, launching a legacy of innovation that Boulevard has honored for the last three-and-a-half decades. Boulevard went on to contribute to a craft beer renaissance across the country with a focus on community and craft, establishing itself as a staple in Kansas City and beyond. (Read more here.) 

“In this latest release, we’re honoring Boulevard’s long tradition of innovation with a beer that showcases our team’s passion for creativity and local collaboration,” said Boulevard Brand Manager Adam Hall. “The 35th Anniversary Ale is more than just a beer—it’s a celebration of our shared commitment to quality, tradition, and innovation.”

“We’re honored to work with Boulevard as a part of their 35th anniversary,” said Patrick Fee, Holladay Distillery’s Vice President of Marketing and Sales. “Holladay Bourbon offers a unique taste of Missouri history dating back more than 160 years, so it’s a great fit to collaborate on this special release with Boulevard, which is a giant of Missouri beverage history in its own right.”

Aged to perfection, the 35th Anniversary Ale melds rich aromas of caramel, bourbon and bready malt with exquisite flavors of molasses, dark fruit, toffee and caramel to create a satisfyingly soft, round body. The ale pairs ideally with aged cheeses, roasted meats and dulce de leche cheesecake. 

Boulevard will celebrate its 35th Anniversary Happy Hour on Friday, November 15, from 5-7 p.m. at the brewery, where the team will be pouring the limited-release ale as well as unique flights that honor Boulevard’s history. Boulevard lovers can also enjoy a beer on the KC Wheel for $19.89 this weekend (Nov. 16-17), and Pale Ale will be the Beer of the Month at all Tanner’s Bar & Grill locations in the metro for the rest of November. (Learn more.)

The 35th Anniversary Ale is now available in 4-packs of 12-oz. bottles at retailers throughout the Greater Kansas City area and beyond. To find a supplier near you, visit boulevard.com/finder. 

About Boulevard Brewing Company

Founded in 1989, Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries. Boulevard’s mission is simple: to produce fresh, flavorful beers using the finest ingredients and the best of both old and new brewing techniques. Boulevard’s Tours & Rec Center is open to the public seven days a week and features multiple bars, daily brewery tours, curated tastings, special events, a gift shop, bottle shop and more. Visit Boulevard at 2501 Southwest Boulevard, learn more at boulevard.com, or find them on social at

facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/Boulevard_Beer.

About Holladay Distillery

Originally founded in 1856 by Ben Holladay, Holladay Distillery produces Missouri bourbon steeped in history, including Holladay Soft Red Wheat and Ben Holladay Bourbon, which uses an original recipe more than 160 years old. Located in Weston, Missouri, Holladay Distillery offers tours with the opportunity to explore fascinating local history and to experience Real Missouri Bourbon being made. Learn more at holladaybourbon.com. 

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