• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

A Bold Fusion of Cultures: New Guinness Fonio Stout Honors African Heritage and Irish Tradition As Part of the Brewing for Impact Campaign

info_outline PRESS RELEASE posted by Guinness

Nov. 13, 2024 at 1:21 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Beer Companies
  • image-01
Guinness and Brooklyn Brewery have just announced the launch of Guinness Fonio Stout, a limited-edition beer brewed in support of the Brewing for Impact campaign - a collaborative initiative inspired by Brooklyn Brewery Brewmaster Garrett Oliver's pioneering work with ancient West African grain fonio. Now available in select locations in the greater New York area, this beer celebrates the rich global history of Guinness, blending their Irish heritage with the vibrancy of West African culture and the creative spirit Garrett Oliver. He's enjoyed a 30-year journey at Brooklyn Brewery driven by a fearless passion to perfect his craft, which has inspired the Brewing for Impact initiative, rooted in beer's power to unite people, cultures & traditions.

Together, they dive into new ways to highlight Fonio's versatility in brewing, showcasing how this remarkable ancient grain enhances this Guinness stout with a flavorful combination of roasted coffee, chocolate, and tropical fruits.

"Fonio Stout is an example of the magic that comes from blending the right amount of heritage and innovation, and we're thrilled about how this collaborative brew has captured the best of both Guinness and Brooklyn Brewery," said Joyce He, Guinness Brand Director. "Bringing our brewers together with Garrett Oliver and artist Kervin Brisseaux is a celebration that represents our commitment to pushing boundaries of creativity in brewing and cultivating social impact on a global level. Simply put, grab one while you can!"

Designed by Haitian American artist Kervin Brisseaux, the beer's packaging artwork celebrates Guinness's centuries-long history in Africa, blended with the cultural heartbeats of Brooklyn. You'll find several nods to both within the illustrations, from subway cars to fonio grains to the likeness of Garrett Oliver himself.  

"Guinness is the first beer I ever loved," said Oliver. "And to be able to share my passion for brewing and for sustainability by creating this Fonio Stout for a brand that's known for cultivating connections across the globe - well, it's been a dream realized. Working together, Guinness and I have the same vision - to ensure no matter where you are in the world or how you choose to celebrate, there's a great beer to help you enjoy yourself."

In partnership with the Brewing for Impact initiative, Guinness proudly supports The Michael James Jackson Foundation for Brewing and Distilling, founded by Garrett Oliver, with a $10,000 donation via the Guinness Gives Back Fund, to support their efforts in funding technical education and career advancement for Black, Indigenous, and people of color in brewing and distilling.

With an ABV of 6.2%, Guinness Fonio Stout is available exclusively in New York, Northern New Jersey, and select regional chains while supplies last through December 31, 2024. It's available in four-packs of 16 oz. cans at a suggested retail price of $13.99 and is also available at our local Open Gate Breweries in Chicago and Baltimore.

Guinness and Brooklyn Brewery are celebrating the launch of this limited-edition beer with an exclusive launch event at Brooklyn Brewery in New York City, alongside partners African Chophouse. The public is invited to attend specialty beer dinners to enjoy Guinness Fonio Stout alongside a curated dining experience highlighting the Fonio grain at Guinness' stateside breweries in Baltimore and Chicago.

  • Guinness Fonio Stout Beer Dinner @ Open Gate Brewery Chicago – Monday, November 18th, 6-10pm CT
  • Guinness Fonio Stout Beer Dinner @ Open Gate Brewery Baltimore – Thursday, November 21st, 6-10pm ET

Guinness x Brooklyn Brewery: Reimagining what beer can be. No matter where you're enjoying a Guinness, whether you're in Brooklyn, Ireland or sipping a pint off the western coast of Africa, remember to always savor each sip and celebrate responsibly!

About the Brewing for Impact Campaign: 

Launched in celebration of James Beard Award Winning Brewmaster of Brooklyn Brewery's 30th anniversary with the brewery, Brewing for Impact is a global initiative that has united breweries from around the world in a mission to drive social change through beer. Inspired by Oliver's pioneering work with fonio—an ancient West African grain lauded for its resilience and cultural significance—the campaign brings together renowned brewing partners including Guinness along with Maison Kalao from Senegal, Thornbridge from the UK, Omnipollo from Sweden, Carlsberg from Denmark, Russian River from the US, Jing-A from China, and Brooklyn Brewery itself. This year, each brewery has created a unique beer featuring fonio, honoring the grain's role in African heritage and supporting the livelihoods of West African farmers, predominantly women-led. Through Brewing for Impact, Garrett Oliver and his collaborators are reimagining the brewing landscape, using innovative ingredients to celebrate global heritage and inspire the next generation of brewers worldwide.

About Guinness

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. 

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.


About Brooklyn Brewery: 

Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents.

For More Information:
Learn More

Brewbound Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive reporting, data, education, and industry exposure for beer & brewery leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In

Industry Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

  • View All
  • Post a Listing

Latest News

New Belgium Names Voodoo Ranger Leader Dave Knospe New CMO; Rebecca Dye Yonushonis to Exit

New Belgium Names Voodoo Ranger Leader Dave Knospe New CMO; Rebecca Dye Yonushonis to Exit

Spirits Distribution: As RNDC Unwinds, Suppliers Chase Payments, New Routes to Market

Spirits Distribution: As RNDC Unwinds, Suppliers Chase Payments, New Routes to Market

SPONSORED POST
What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

Featured Jobs

Production Brewer - Manhattan Project Beer Co

Production Brewer - Manhattan Project Beer Co

Brewery positions - Mountains Walking Brewery/New Hokkaido Bevco

Brewery positions - Mountains Walking Brewery/N...

National Chain Manager - Pittsburgh Brewing Company

National Chain Manager - Pittsburgh Brewing Com...

District Manager - Los Angeles & Central Coast - Coronado Brewing

District Manager - Los Angeles & Central Coast ...

National & Key Account Manager - Bale Breaker Brewing Company

National & Key Account Manager - Bale Breaker B...

Vermont Sales Specialist - Burlington Beer Co.

Vermont Sales Specialist - Burlington Beer Co.

  • View All Jobs
  • Post a Job

Additional News

People Moves: Steven Pauwels Departs Great Lakes; Lucinda Ochwat Named Head of Sales at VIP

People Moves: Steven Pauwels Departs Great Lakes; Lucinda Ochwat Named Head of Sales at VIP

Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter

Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter

Maine Beer’s Dan Kleban Says He’s ‘In to Replace’ Graham Platner in US Senate Race

Maine Beer’s Dan Kleban Says He’s ‘In to Replace’ Graham Platner in US Senate Race

Press Clips: RNDC Files Notice of 160 Layoffs in Alaska; Denver’s Copper Kettle Seeks Donations for Closing Costs

Press Clips: RNDC Files Notice of 160 Layoffs in Alaska; Denver’s Copper Kettle Seeks Donations for Closing Costs

Jobs in the Beer Industry

  1. Facilities Manager - Trillium - Trillium
  2. Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  3. Brewer - Malibu Brewing Company - Malibu Brewing Company
  4. Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery - Equilibrium Brewery
  5. Los Angeles Field Sales Representative - Allagash Brewing Company - Allagash Brewing Company
  6. von Trapp Brewery Cellar Person - von Trapp Brewery - von Trapp Brewery
  7. National Sales Director - Allagash Brewing Company - Allagash Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Celebrate and Support Tennessee State Parks with Beer

Celebrate and Support Tennessee State Parks with Beer

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts

Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. A Marine's Second Mission: How Kirk Parsons Turned a Tour in Georgia into a Family Wine Business
  2. Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book
  3. Breckenridge Distillery Launches Breck Vodka Seltzer, A Crisp New Ready-To-Drink Line Born in the Rockies
  4. Public Coast Farm to Host First-Ever Blueberry Jams Celebration
  5. The New Highland Brewing Heritage Tour & Tasting Is a Must-Visit Beer City USA Experience
  1. New Belgium Names Voodoo Ranger Leader Dave Knospe New CMO; Rebecca Dye Yonushonis to Exit
  2. Spirits Distribution: As RNDC Unwinds, Suppliers Chase Payments, New Routes to Market
  3. Beer & Spirits in ‘Stable’ Decline as Wine Losses Accelerate Ahead of July 4, per NIQ Weekly Scans
  4. People Moves: Steven Pauwels Departs Great Lakes; Lucinda Ochwat Named Head of Sales at VIP
  5. Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter
  1. Spirits Distribution: RNDC Fallout Squeezes Suppliers; SGWS Cuts Jobs; Suppliers Jump to Reyes
  2. Southern Glazer’s to Cut 1% of Workforce in Digital Sales Shift
  3. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  4. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  5. New RTDs From Vodkade, Wild Tide, E-40 and More
  6. Zero Proof Playbook: Soft Bar On What Sustains A Non-Alc Third Space
  7. M&A Activity For Scaled RTD Brands Expected to Ramp Up
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙