Hero95 Low-Calorie, Low-Carb Beer Gaining Momentum – Now Expanding to Rhode Island

New Lifestyle Beer Brewed in RI With Former Samuel Adams and Harpoon Leaders at the Helm Hits Shelves Across the State

PAWTUCKET, RI October 2, 2024 – Hero95 Crisp Low Calorie Lager, a premium low-calorie, low-carb beer brewed for active lifestyles, today announced it will be available on shelves and in restaurants and bars across the state of Rhode Island. The new beer launched to rave reviews in Massachusetts earlier this year, and based on its success, is now expanding to Rhode Island, where it is contract-brewed with Isle Brewers Guild in Pawtucket.

Hero95 is only 95 calories and 3.6g carbs and was developed by beer industry veterans formerly of Boston Beer Company, brewers of Samuel Adams, and Harpoon Brewery. It is ‘Brewed for the Hero in You’ and was born from the spirit of people who ‘break a sweat’ for causes they’re passionate about. 

With that, Hero95 has a deep commitment to giving back by supporting causes and charities chosen by drinkers. With the beer’s launch in Rhode Island, Hero95 is proud to continue its “Hero95 Boost” campaign. The campaign kicked off earlier this year with the 2024 Boston Marathon and supports people who participate in active events for charity by offering a boost to help them reach or surpass their fundraising goals to get to the finish line. People who are participating in upcoming active events for charity should visit drinkhero95.com for more details and information on how to apply for donations.

"We're thrilled to bring Hero95 to Rhode Island after the incredible response we received during our initial launch over the border in Massachusetts," said Founder Todd Simon. “There is a growing demand for low-calorie, low-carb beers with flavor, which has fueled the growth of Hero95 and made it an instant favorite. We can't wait for Rhode Islanders to try it in the state where we brew.”

The idea for Hero95 was born when Founder Todd Simon was looking for beer choices that not only fit his active lifestyle, but also taste good. He realized there weren’t many choices for refreshing low-calorie, low-carb beers, and the established national brands just weren’t cutting it from a taste and brand values perspective. His vision was to brew a beer that not only uses quality ingredients, has a crisp and refreshing taste, but also enriches the communities in which it is enjoyed through charitable giving back.

Simon recruited former colleagues and advisors, with a collective 65+ years in the beer industry, to bring this vision to life. He brought on Rich Doyle, a former Co-founder of Harpoon Brewery as an Advising Partner and his former colleague at Boston Beer Company, David Sipes, to develop the recipe for Hero95. 

Together, they committed to brewing a high-quality, low calorie, low carb beer that easily fits into a healthy, active lifestyle. After a few years of brewing trials, they nailed down the final recipe using high quality ingredients including noble hop varieties and 2-row pale malt and a touch of Munich malt. The result is a well-balanced, refreshing, crisp light lager with a subtle hop character, at 10 IBUs and 4 percent ABV. Hero95 is contract-brewed in collaboration with Isle Brewers Guild in Pawtucket, Rhode Island. Isle is known for its brewing expertise and quality, and has partnered with Hero95 since the beginning.

Availability and Pricing: Hero95 works with distributor Horizon Beverage, and will be rolling out in Rhode Island over the next few weeks in 6-pack 12 oz. cans for a suggested price of $10.99-$12.99, and on draft at select bars and restaurants. Hero95 is already widely available in Massachusetts.

For a list of locations that will carry Hero95 or for more information visit the website and Instagram @drinkhero95. 

About Hero95

Hero95 is a crisp, low-calorie, low-carb beer brewed for active lifestyles, by independently owned Lonsdale Brewing Inc. located in Boston, Massachusetts. The company is founded by a team with deep roots in the beer industry, led by Todd Simon and brewed by David Sipes, both formerly of The Boston Beer Company, along with Advising Partner Rich Doyle, former Co-founder of Harpoon Brewery. With a focus on quality ingredients and taste, the beer is committed to giving back to the local community and celebrating heroes – both big and small – who are making an impact in their communities and within themselves. Hero95 is available in Massachusetts and Rhode Island. For more information, visit the website and follow @drinkhero95.