Mass Brewers Guild Conference - A Day of Insights and Innovation

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The Mass Brewers Guild’s (MBG) Technical Brewing & Business Conference, presented by Allen Craft Beverage Insurance, will return to Jack’s Abby Craft Lagers in Framingham for a day-long series of workshops and lectures.


Held from 8 a.m. to 5 p.m., on Monday, Nov. 4, the focus of the day is to learn best practices from industry experts and create meaningful connections with peers within the craft beer industry.


Choose the track that best suits your skillset in the industry - Technical Brewing or Business.


A continental breakfast, lunch, and happy hour is included in the ticket price - Early bird pricing is $150 for members and $200 for non-members, until Oct. 18, after which, prices will increase to $175 for members and $225 for non-members.


The workshops on tap include: 


Keynote Address: Crafting a Lasting Legacy - Presented by Ralph D. Crowley Jr., President & CEO of Polar Beverages, who will share his journey in transforming Polar into the nation's largest privately owned sparkling beverage bottler.

Session Highlights:

  • Yeast Essentials: Crafting Flavor with Expertise - Discover how yeast shapes beer flavor with experts from Omega Yeast, White Labs, and Fermentis.
  • A Data Dive into Key Taproom Benchmarks - Chris Farmand of Small Batch Standard explores essential taproom and distribution data to maximize performance.
  • Going Clear: How to Brew a Hard Seltzer - Learn the ins and outs of brewing hard seltzer from author and brewer Chris Colby.
  • Diversifying Taproom Products - Tap into emerging trends like mocktails and non-alcoholic beer to expand your menu.
  • Czech Brewing: Learn the Rules to Break Them - Chris Lohring of Notch Brewing dives into the art of brewing authentic Czech lager.
  • Demystifying Brewery Regulations - Legal experts answer the Massachusetts Brewers Guild's most frequently asked regulatory questions.
  • Maximizing Hop Flavor - Led by Liz L'Etoile of Four Star Farms, this panel explores cutting-edge hop products to elevate your beer.
  • Distribution Agreements: Process is Your Friend - Build better relationships with distributors through smart contracts and clear processes.

Don't miss this opportunity to learn from industry leaders and take your brewing knowledge to the next level. Visit MassBrewersGuild.org for more information. 

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