Propagate Lab Puts Artificial Intelligence to Work for Brewers

New Website Features AI Tools to Spark Conversation Around Yeast

Golden, CO (August 13, 2024) – Today, Propagate Lab, a world-class yeast propagating facility for the beverage industry, announced they have launched a new website featuring Artificial Intelligence (AI) tools for crafting award-winning beers, seltzers, sakes, and ciders. Trained in the science of yeast propagation and a decade in business, a conversational bot named, “Yeast Buddy,” helps makers select and purchase the perfect pitch for their project.

“Beverage producers are rapidly expanding their tasting room and retail offerings to meet changing drinker behavior,” says Matthew Peetz, CTO and Founder of Propagate Lab. “We’re scientists, not marketers, so we engineered a way to help. Now the industry has a tool to discover the yeast fit for their fermentation.”

“The team at Propagate Lab makes our job easier,” says Jan Chodkowski, Head Brewer at Our Mutual Friend Brewing Company in Denver, CO. “Matthew’s team has always provided superior yeast and expert care during the sale. Now their website is a vital resource during the recipe creation process.”

Propagate Lab offers a library of over 120 different yeast strains, each going through rigorous quality control testing prior to sale. The redesigned website uses AI to make finding the perfect yeast even easier, featuring a conversational chat to guide customers to the strain that delivers their desired characteristics like flavor and target alcohol. Built on a foundation of internal knowledge and documentation, this Large Language Model (LLM) conversational AI tool will learn and evolve over time to make buying yeast a breeze. Give AI a try at propagatelab.com.

About Propagate Lab

Founded by Matthew Peetz, a scientist and Director of Regis University’s Applied Craft Brewing Program, Propagate Lab supplies superior quality yeast with next-day delivery and expert customer care for the craft beverage industry. With a full-service facility located in Golden, CO, Propagate has since 2018 helped seltzer, sake and cider makers and brewers alike achieve award-winning results. Learn more at propagatelab.com.

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