Coors Light is launching “Chill Amplified,” a new music platform made to help drinkers discover the chillest places in music and unlock perks like VIP access to top artists, concerts and backstage experiences.
As part of Chill Amplified, Coors Light is partnering with some of the biggest names in music to help drinkers choose chill across various musical genres including GRAMMY award-winning Country sensation, Lainey Wilson, hip-hop icon LL COOL J, indie rock headliners Mt. Joy, and iconic producer and reggaeton artist Tainy.
Chill Amplified will bring Coors Light and music to life everywhere through covetable artist-inspired merch, retail point of sale, and limited-edition packaging where consumers can enter for a chance to win VIP experiences like premium tickets, concert activations and exclusive meet-and-greets with Coors Light’s roster of artists.
“Our new music program is inspired by something really simple– when Coors Light and music come together, your chill gets amplified,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “We’re working with some of the best musicians in the game – from Grammy winners to artists with sold-out tours and chart-topping hits. No matter what kind of music you listen to, Coors Light is helping you chill like a VIP.”
To celebrate the launch of Chill Amplified, Coors Light is giving fans the opportunity to chill like their favorite artists with limited edition ‘Backstage Six-Packs,’ four unique collections of backstage essentials curated by each of the Coors Light musicians. The Coors Light x Lainey Wilson Backstage Six-Pack will drop first on Wednesday, May 8th at 12 PM EST and includes:
- Coors Light x Lainey Wilson Mini Fridge to keep Lainey’s favorite beer and essential products chill.
- Coors Light x Lainey Wilson Blue Sweatsuit inspired by Lainey Wilson’s signature look.
- Coors Light Dog Bowl, so your backstage buddy can chill like Lainey’s dog, Hippie Mae
- Coors Light x Lainey Wilson beer glasses to drink like a VIP.
- Coors Light x Lainey Wilson “Red Truck” Rug to make backstage feel like home.
- Coors Light Chill Amplified LED sign to bring some neon to your chill.
- Coors Light for the summer to keep every listening party, tailgate and cook out chill (beer provided in the form of gift card in the amount of $87.50).
Fans can purchase one of the 25 Coors Light x Lainey Wilson Backstage Six-Packs at for $300 per kit. Five Six-Packs will be dropped each day on May 8th, 9th, 10th, 13th and 14th. Proceeds from each Coors Light x Lainey Wilson Backstage Six-Packs will benefit Heart Like A Truck. Backstage Six-Packs for LL COOL J, Mt. Joy and Tainy will drop in the coming weeks and will be announced on @Coors Light social channels.
Music fans unable to purchase a Backstage Six-Pack can still enjoy exclusive backstage experiences from Coors Light this summer!*
*NO PURCHASE NECESSARY. Promotion ends on 9/3/2024 at 11:59 PM CT. Open only to legal residents of 50 U.S. (D.C) excl. Maryland, 21+ years of age. Where available, use regional keyword to get entries for regional prizes (end dates vary). See Official Rules, including how to enter, odds, Keywords, prize details & restrictions. Void where prohibited.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.