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Julia Herz of Brewers Association Added to Brewbound Session

Brewbound is pleased to announce that Julia Herz, the Craft Beer Program Director for the Brewers Association, will join the Brewbound Session as a presenter. The event will take place on June 5th in Manhattan.

Herz will discuss recent IRI and Brewers Association data as it relates to craft brewers. She will also take a look at the craft landscape in 2011 and discuss what was learned, what the reoccurring themes were, and what to expect going forward. Herz will also touch on some key issues retailers should consider when carving out space for craft including expanded SKU sets and why craft beer needs to be sold by brand instead of style.

The Brewbound Craft Beer Session will be held on June 5th at the Metropolitan Pavilion, a meeting and event space at 125 W. 18th Street in Manhattan. The event is co-located with BevNET Live, a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors.

The Brewbound Craft Beer Session is sponsored by Cold Spring Brewing CompanyKey Keg and BevForce.

Early registration is available through April 15. To sign up for the event online, please visit the registration page. Additional questions regarding registration and sponsorship inquiries can be directed to Chris Furnari at 617-231-8828 or

About the Brewbound Craft Beer Session:

The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts. 

About Julia Herz

Julia Herz is the Craft Beer Program Director for the Boulder, Colorado based Brewers Association (BA) and Publisher of She has been featured by the Food Network ‘Unwrapped’ Series, interviewed on Public Radio, Sirius/XM, CNBC Squawk Box, Fox News and hundreds of other media outlets.

She is a BJCP beer judge, an award-winning homebrewer, a Certified Cicerone and the leader of American Craft Beer Week held each May. Her areas of expertise include: Resources and education on craft beer, general statistics on the craft brewer segment, beer styles and trends plus craft beer and food pairing. In her role at the Brewers Association she serves as an advocate for and educator about U.S. craft brewers, and is a spokesperson for the Association.

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