With one new brewery opening each day in the U.S., building a successful craft beer company is no longer just about securing tap handles or earning placement at the local bottle shop.
In a competitive environment, advanced retail planning is essential to scaling production, growing sales and getting the attention of key decision makers at large regional and national chains.
That’s why Brewbound is excited to announce that Tom Fox, a nationally recognized leader in category management and partner at CM Profit Group, will present key strategies for earning chain authorizations at the May 29 Brewbound Session in Boston.
In describing the ways that brewers can increase their sales and create excitement for their products in broader retail channels, Fox will offer advice and methods for emerging beer brands to improve their position in store sets and win the faith of large retailers as they grow.
As part of his presentation, Fox will also provide attendees insight into important channels for craft beer sales and discuss various style, category and consumer trends.
The Brewbound Session, which will take place on May 29 at the Revere Hotel in downtown Boston, is a full-day conference for beer industry professionals. The event focuses on the strategic marketing, brand building and business development issues that most directly impact craft brewers. A variety of distribution, retail, investment and branding discussions are offered.
Brewbound Session attendees will have multiple opportunities to engage speakers, both during the moderated portions of the program and also during structured networking and sampling breaks.
Sponsorship and exhibiting opportunities are available. To learn more or for questions regarding registration, please contact Mike Vassallo at email@example.com or by phone at 617-231-8827 to learn more.
About Tom Fox
Tom Fox is a nationally recognized leader in category management and national accounts within the beverage alcohol industry. He’s worked over 20 years in the industry, starting out as a Sales Manager for a distributor, then in the National Accounts department with Miller Brewing Company to the Vice President of National Accounts for Stroh’s.
As a Partner with CM Profit Group, Tom provides his clients with solutions for better selling. He works with suppliers and distributors to increase their market share by incorporating category management competencies into their organizations and drive “win-win” relationships with their key account customers.
About the Brewbound Session:
The Brewbound Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.
Published by BevNET.com, Inc. Brewbound.com is dedicated to covering the rapidly evolving craft beer industry. Brewbound delivers daily content via www.brewbound.com and the Brewbound email Newsletter. Content includes: new product launches, analysis of industry trends, video interviews with industry leaders, expert beer reviews and exclusive content from craft beer events.