In preparation for Thursday’s Brewbound Session in Boston, we’re pleased to announce that Andrew Teman, the co-founder of Heart, a Boston-based creative agency, will offer a unique presentation on marketing and advertising strategies for craft brewers at various stages of development.
Drawing on 15 years of experience in web-based marketing as well as digital brand and social media strategy, including executive roles with The Boston Beer Company and Hill Holliday, Teman will offer a simple marketing framework designed to help brewers of scaling size prioritize their communications channels, build their brands and maximize their growth potential.
His presentation will include key insights on how brand and package development, distinctive content and publicity are critical, yet often overlooked, elements of messaging and how it is perceived by consumers.
Eying the broad spectrum of consumer marketing mediums, Teman will also discuss how craft brewers would be better served utilizing social media as an execution channel rather than a primary communication strategy, and why breweries looking to scale should consider the use of traditional forms of advertising, such as outdoor print and TV.
Following his presentation, Teman will take part in a moderated question-and-answer session with Brewbound Session attendees.
About Andrew Teman:
Andrew Teman is a digital strategist and brand experience planner, which means he spends his days thinking about all of the interesting things that can happen when people, brands, technology, and creativity intersect.
Andrew has been involved in the consumer web space since 1999, having worked with a variety of tech and media start-ups, including Pangea Media, where he was director of business development and led growth of the company from inception to $10 million in annual revenue. In 2010, he joined The Boston Beer Company, the maker of Samuel Adams, and oversaw digital brand and social media strategy for the brewery. Andrew later held senior executive roles in social media & digital strategy and experiential planning for Hill Holliday, a national marketing and communications agency, where he led a team responsible for bringing brand experiences to life.
His brand experience in the digital and social media world includes leading names such as Liberty Mutual, Major League Baseball, Great Wolf Lodge, T.J. Maxx, Marshalls, Samuel Adams, Twisted Tea, Kohls, MTV, DreamWorks, MGM, ABC Family, Safeco, Crabbie’s, Necco, and Merrell.
Andrew is currently Founder/Partner at Heart, a modern creative agency in Boston.
The Brewbound Session, which will take place on May 29 at the Revere Hotel in downtown Boston, is a full-day conference for beer industry professionals. The event focuses on the strategic marketing, brand building and business development issues that most directly impact craft brewers. A variety of distribution, retail, investment and branding discussions are offered.
Brewbound Session attendees will have multiple opportunities to engage speakers, both during the moderated portions of the program and also during structured networking and sampling breaks.
Sponsorship and exhibiting opportunities are available. To learn more or for questions regarding registration, please contact Mike Vassallo at firstname.lastname@example.org or by phone at 617-231-8827 to learn more.
About the Brewbound Session:
The Brewbound Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.
Published by BevNET.com, Inc. Brewbound.com is dedicated to covering the rapidly evolving craft beer industry. Brewbound delivers daily content via www.brewbound.com and the Brewbound email Newsletter. Content includes: new product launches, analysis of industry trends, video interviews with industry leaders, expert beer reviews and exclusive content from craft beer events.