Brewbound Session: Developing a Brand Identity with Saint Archer Brewing
Brewbound is delighted to announce that Josh Landan and Mikey Taylor, the co-founders of recently launched Saint Archer Brewing Company, will join the Dec. 5 Brewbound Session in San Diego.
Since April, when it first hit the market, Saint Archer has secured over 2,400 points of distribution, is poured at 785 draft accounts and has already penetrated key retail chains such as Total Wine, BevMo!, and Vons. Through its first 18 months, the brewery projects it will brew nearly 20,000 barrels of beer, an impressive amount for a company headquartered in the competitive San Diego market.
Landan will discuss Saint Archer’s conscious and unapologetic approach to branding during the event, explaining how Saint Archer was able to craft an attitude and brand image that would resonate with action sports enthusiasts. His presentation will explain why it is absolutely critical for a craft beer company to build a brand identity and lifestyle alongside quality liquid.
Landan will discuss how a focus on brand identity during the formative stages of a startup allows brewery owners to successfully launch into a crowded craft beer marketplace with a clear consumer message. He’ll explain how it enabled Saint Archer to secure distributor and retailer mindshare, allowing the company to compete against San Diego stalwarts such as Stone Brewing from its first day.
After the presentation, professional skateboarder and Saint Archer co-founder, Mikey Taylor, will join Landan and Brewbound.com editor Chris Furnari in a question and answer session about brand development, marketing strategy and the company’s approach to celebrity-investor endorsement.
The Brewbound Session, which will be held at the Paradise Point Resort & Spa, is a full-day conference for beer industry professionals. The event focuses on the strategic marketing, brand building and business development issues that most directly impact craft brewers. A variety of distribution, retail, investment and branding discussions are offered.
To register for the 2013 Brewbound Session in San Diego, click here. For questions about the event or to inquire about small brewery pricing discounts, please contact Mike Vassallo at firstname.lastname@example.org or 617-231-8827.
About Josh Landan and Mikey Taylor
Josh Landan is the founder and president of Saint Archer Brewing Company. Landan is an award-winning filmmaker for his documentaries ARC, FLOW, Against The Grain, and The Union Express. In 2009, he successfully launched PMM Sports with music manager Pat Magnarella of Green Day fame. Over the next two years, Josh built a roster that included some of the best surfers and skateboarders in the world.
Mikey Taylor is a co-founder of Saint Archer Brewing Company, a professional skateboarder and the ‘face’ of DC Shoes. Over his successful 12 year career, Mikey endorsed and co-branded multiple signature shoes, skateboards, and apparel lines. He is a standout at the Street League competition which airs, in the summer, on ESPN.
About Saint Archer Brewing Company:
Saint Archer Brewing Company was founded on a unique strain of creative talent: World-class brewers. Artists and musicians. Surfers, skateboarders, and snowboarders… All coming together with passion and commitment to express our collective true love –– handcrafted beer. The brewery is located in a 17,000 sq. ft. warehouse in the Miramar area of San Diego. The company also currently has more than 20,000 loyal fans on Instagram.
About the Brewbound Session:
The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.
Published by BevNET.com, Inc. Brewbound.com is dedicated to covering the rapidly evolving craft beer industry. Brewbound delivers daily content via www.brewbound.com and the Brewbound email Newsletter. Content includes: new product launches, analysis of industry trends, video interviews with industry leaders, expert beer reviews and exclusive content from craft beer events.