Brewbound.com today announced the final agenda for the Craft Beer Session being held on Monday December 5th in Santa Monica.
The Brewbound Craft Beer Session is a half-day business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of the craft, offering brewers a unique opportunity to learn and network from industry experts.
11:30 – 12:30 – Registration/Lunch
12:30 – 12:35 – Opening Remarks with Brewbound.com and BevNET Founder John Craven
12:35 – 12:45 – The State of Craft – A look at the industry with Brewbound Editor Chris Furnari
12:45 – 1:30 – The Kona Growth Story – a keynote address from Kona Brewing President Mattson Davis.
1:30 – 1:45 – From Micro to Macro – the financial environment for craft beer. A presentation/Q&A with William Anderson, First Beverage Group CEO (moderated by BevNET Magazine Editor Jeffrey Klineman).
1:45 – 2:15 — Crafting Capital – A discussion on investment with William Anderson, Mattson Davis, and Meg Gill (President and Co-Founder, Golden Road Brewing).
2:15 – 2:45 – Networking Break
2:45 – 3:05 – Getting to the Shelf and Building a Pricing Strategy with John Bryant — former executive with Deschutes, Odell and Oskar Blues.
3:05 – 3:25 — Making the Most of Your Spot on the Shelf – Advanced Retail Planning and Category Management with Tom Fox, Partner, CM Profit Group.
3:25 — 3:35 – Keeping your distributor working, and keeping him happy with Jason Mussetter (Musseter Distributing).
3:35 — 3:50 Building Success at Retail, a discussion with Bryant, Fox and Mussetter moderated by Chris Furnari
3:50 -4:20 — Networking Break
4:20 — 5:05 — The Look of Craft: A Design Panel featuring Benjamin Weiss (The Bruery), Tomme Arthur (Port Brewing/The Lost Abbey), Ian McLean (McLean Design) and Mark Mitchell (Interrupt Marketing), moderated by BevNET Art Director Matt Kennedy.
5:05 – 5:20 – Closing Remarks/Discussion with Chris Furnari
6:00 – 9:00 – BevNET Live Cocktail Reception sponsored by WILD Flavors. Cocktails, beer, wine, light food, and networking.