NYC Sales Lead

About Talkhouse Encore

Talkhouse Encore is a spirits-based RTD brand inspired by the legendary Hamptons music venue, The Stephen Talkhouse. We make vodka and tequila-based seltzers that deliver bar-quality flavor with a cleaner, lighter profile. Launched in Summer 2022, Talkhouse Encore is rapidly expanding across the Northeast.

Role: Sales Manager

The Sales Lead is responsible for opening and developing both on and off-premise accounts, driving distribution, velocity, and brand visibility in the market.

Responsibilities

• Own new account development: open and grow liquor stores, bars, and restaurants
• Drive daily execution, including:
• Securing placements and shelf positioning
• Winning menu placements and features
• Planning and executing promotions, events, and consumer samplings
• Manage market visibility and standards (pricing, display, brand priorities)
• Ensure POS and marketing assets are placed and executed correctly in the field
• Build and maintain strong customer relationships through consistent follow-up and best-in-class service
• Grow volume and brand presence within existing accounts through thoughtful account planning
• Provide weekly formal and informal reporting on activity, wins, opportunities, and market feedback
• Deliver on performance goals across distribution, volume, and activity targets

Qualifications

• 1–3 years of beer or spirits sales experience across on and off-premise
• Proven track record of sales execution and account growth
• Strong relationships and credibility within the local on-/off-premise scene
• Highly motivated relationship-builder with excellent communication skills